Cătălin Mihail Barbu is an Associate Professor at the Department of Management, Marketing, Business Administration, Faculty of Economics and Business Administration at the University of Craiova, Romania. In 2006 he obtained a Ph.D. in International Economic Relations from the Faculty of Economics, University of Craiova, Romania. Since 2001 he has been teaching courses on topics, such as Marketing, International Marketing, and Brand Management. He has been cooperating with research projects with national and international universities and organizations. He is a member of the European Marketing Academy and serves on the Editorial board of several journals in Romania and abroad.