Themistoklis Altintzoglou is a researcher in the field of consumer research. He has been working in Nofima since 2007. He focuses on consumer research and food product/concept development and perception. He is particularly interested in developing useful knowledge about factors that influence consumers’ perception of products/information and their actual food choice behaviour. He combines a broad range of experimental (experiments, eye-tracking, facial expression recognition), quantitative (survey), and qualitative (focus groups, open-ended questions) research methods. He has a Ph.D. in consumer research in new product/concept development (Tromsø, Norway), an MSc focused on consumer and sensory science (Wageningen, the Netherlands), and a BSc specialised in human nutrition behavior (Thessaloniki, Greece).