Rafa Villa graduated in Economics from the Autonomous University of Madrid (1999) and graduated in Market Research and Techniques from the same University (UAM 2006). With more than 20 years of professional experience, he has developed his activity in the field of transport and logistics, first at Chevrolet Spain and later at Decathlon International, as Operations Manager of the Getafe Logistics Centre. He is currently Head of Logistics at Metro de Madrid. He is the author of several scientific research articles related to the last mile and e-commerce. He also contributes to MDPI as a reviewer. Doctorate in Economics from Camilo José Cela University (2021), for which he received the prize for the best doctoral thesis from the Spanish Logistics Centre (2022). He has been a professor at the Camilo José Cela University and at the Open University of Catalonia (UOC) since 2016.