Sara Invitto, PhD, Psychologist and Psychotherapist, is Associate Professor of General Psychology S.S.D M-PSI/01. She leads the INSPIRE Laboratory on the Cognitive and Psychophysiological Olfactory Processes (Department of Biological and Environmental Sciences and Technologies, University of Salento, Lecce, Italy). She deals with clinical (e.g., anosmia) and basic processes connected to olfactory perception and the study of higher cognitive functions. Within the research topic related to smell, she has established scientific collaborations with companies and national and international academic structures, both in clinical research and new technologies. Furthermore, she is the author of numerous publications in cognitive neuroscience. https://orcid.org/0000-0002-0841-7770.