Market emphasizes the need for a strategic view of the digital transformation of business, where transformation signifies a trend that allows changes in the core business processes and contributes to the development of sustainable business models. Complexity of the business transformation process affects the emergence of certain challenges and problems that need to be overcome on the way to creating innovative business models that will enable the use of full organizational potential. Purpose of this research is to delineate the various difficulties in digital transformation and determine what are the challenges, issues, barriers, and problems that organizations face in the desire to transform business. Paper presents a review of the literature of relevant research bases, where a qualitative and quantitative analysis of the results was made. Results show the frequency of occurrence of certain difficulties in DT within four categories - challenges, issues, barriers and problems, but also the occurrence of difficulties in the inevitable transformation due to the Covid-19 pandemic. It can be said that the pandemic has affected rapid adjustments, but also changes in the business models of organizations and that it has indirectly initiated digital transformation projects within organizations accompanied by various challenges, issues, barriers, and problems.

Many companies integrate sustainable business practices into their marketing strategies, enhancing supply chain management, product development, and decision-making. The growing use of social media has facilitated green advertising, enabling knowledge exchange and awareness. This study examines the impact of social media on sustainable marketing, focusing on consumer behavior, brand engagement, and green consumption. It aims to determine how digital technologies, social media actors, and interactions support sustainable marketing within companies. A literature review of Scopus and Web of Science databases identifies key trends and empirical findings in the researched field. Results highlight that social media promotes eco-friendly products, raises environmental awareness, and fosters engagement through influencer marketing. Findings suggest that sustainable brand positioning via social media enhances consumer trust and loyalty, while digital marketing interactions significantly influence green purchasing decisions. Additionally, the accessibility and interactivity of social media content shape consumer attitudes toward sustainable brands. Study limitations include the exclusive use of two databases and a restricted publication timeframe. Practical implications suggest that companies should strategically leverage social media to educate and engage consumers in sustainability. This research contributes to sustainable marketing by illustrating how digital technologies drive environmental, social, and economic responsibility while fostering consumer participation.

Information about the paper titled "LESSONS LEARNED FROM WORK-BASED LEARNING AND INTENSIVE COURSES IN HIGHER EDUCATION" at IATED Digital Library

The global disruption of business operations caused by the COVID-19 pandemic and social and professional restrictions, impacted all spheres of life, including social, political, psychological, economic and others. According to existing literature, tourism-related industries suffered huge losses during and after national lockdowns and are struggling to transform their business operations for the post pandemic era. This research aims to contribute to reduce the knowledge gap on the impact of the COVID-19 pandemic on the tourism-related industries, especially when investigating its impact on business transformation. A qualitative literature review was performed in order to gather and analyze scientific publications reporting on business models and case studies in the context of tourism-related industries as well as to explore in-depth these articles in relation to drivers and technologies of transformation. Based on the results of the conducted research rethinking of business models encompasses building operations around social changes, consumers and organizational factors, while relying on innovative, mobile and social media related technologies. Resilience and sustainability confirmed to be important response mechanisms for business transformations in tourism-related industries.