Morena Paulišić

Morena Paulišić

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Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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30 June 2021 in Management: Journal of Contemporary Management Issues
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TGTea Golja
Tea Golja
MPMorena Paulišić
Morena Paulišić
Many of the recent research studies in tourist behavior pointed to the fact that contemporary tourists, particularly millennials, are very prone to innovative experiences and enjoy co-creating the tourist experience. Technological advancements drive changes in the way tourists experience their vacation and have transferred power to the tourists in terms of decision-making. Scattered hotels bring back life into empty and abandoned homes in the old parts of the city. They boost the trickle-down effect on the local economy, contribute to the revival of villages and old parts of the town, preservation of the local culture and identity of the place, and minimization of negative social and ecological impacts of over-tourism. With the implementation of innovative technological solutions, customized to such particular accommodation establishments and the ecosystem of the tourist destination, this product would be able to modify the complete nature of the tourism experience. In this paper, the authors aim to explore how technology reinvigorates creativity and boosts destinations’ innovativeness and competitiveness by enriching the overall customer experience and by creating ecosystems in which tourism contributes to sustainable development. Technological advancements that can unlock innovation potential in scattered hotels are presented, as well as perceptions of tourism suppliers on personalized experiences, boosted with technological innovations. Factors hampering innovation are identified, as well as other important obstacles in delivering such services (financing, cooperation with other stakeholders, uncertain demand, etc.). From a possible functional angle, this study presents significant implications for small entrepreneurs – experience providers in horizontally developed accommodation structures, as well as destination managers and all levels of government.

23 November 2024 in Croatian Regional Development Journal
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DMDanijel Mlinarić
Danijel Mlinarić
MPMorena Paulišić
Morena Paulišić
PMPetar Mišević
Petar Mišević
The explosion of data and its handling has reshaped business priorities and changed conventional decision-making methods. Organisations need to think about how to successfully redesign jobs and ways of working as a fusion, not a compromise, between people and technology to increase the leverage of technology. People and technologies have become intensive collaborators. Analytical thinking is becoming the most sought-after skill, along with creative thinking and other cognitive skills. Openness, flexibility, and agility, along with a high level of motivation and self-awareness, as well as the desire for lifelong learning, are personal characteristics that distinguish a desirable employee. This paper aims to identify the changes that have occurred because of the digitisation of workplaces and the consequent development of skills as the basis of good and quality work. The scientific contribution of this paper is to methodologically explain the changes caused by digitisation and point out the development factors. The methodological paper describes research on the education and investment of human potential skills in a domestic and foreign sample of surveyed Croatian migrants. This research concludes that the respondents believe that everyone individually deserves the most for the development of human potential and that they are not ready to invest in the development of their skills.


1 March 2021 in Sustainability
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MBMarli Gonan Božac
Marli Gonan Božac
Katarina KostelicKatarina Kostelic
Katarina Kostelic
MPMorena Paulišić
Morena Paulišić
CSCharles G. Smith
Charles G. Smith
The aim of this research was to examine partial reflective awareness in ethical business choices in Croatia. The ethical decision-making is interlinked with sustainable practices, but it is also its prerequisite. Thus, better understanding of business ethics decision-making provides a basis for designing and implementing sustainability in a corporate setting. The research was done on student populations who will soon carry important roles and make important decisions for individuals, organizations, and society. The field research was conducted using Kohlberg’s scenarios. The results reveal that the process of decision-making goes through the lenses of respondents’ own preferred ethics. However, the reflective awareness of respondents’ preferred ethics is skewed and regularities in that deviations point out to the relevance of the context characteristics and arousal factors. In addition, the individuals do not use all available information in the assessment process. The revealed partial reflective awareness contributes to explanation of why people have problems with justifying their choices. As there are many examples of unethical behavior in the environment that remain unpunished, it is necessary to raise awareness of the issue. Improvement in reflective awareness would contribute to more sustainable ethical choices and reveal a possibility of an intervention design within the higher education framework.

28 September 2021 in Business and Society Review
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MBMarli Gonan Božac
Marli Gonan Božac
CSCharles G. Smith
Charles G. Smith
MPMorena Paulišić
Morena Paulišić

10 January 2023 in Administrative Sciences
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Journal Article
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Katarina KostelicKatarina Kostelic
Katarina Kostelic
MPMorena Paulišić
Morena Paulišić
MBMarli Gonan Božac
Marli Gonan Božac
This paper aims to explore conflict as a process that includes antecedents, management strategy, and outcomes while examining the role of affective states in an elementary school working environment. After a theoretical overview and systematization of the conflict elements, a questionnaire was developed that satisfies internal reliability and construct validity. Conflicts at the workplace were modeled with Bayesian SEM, and the results point out the prominent role of affective states in conflicts. Findings confirmed that (1) affective states affect the conflict management strategy choice; (2) different conflict management strategies lead to different conflict consequences; and (3) different affective states lead to differently perceived conflict consequences/outcomes. In addition, we conclude that conflicts with dominantly positive and negative affective states behave structurally differently. The revealed role of affective states facilitates future intervention possibilities in education about conflict management strategies and control of emotions and affective states. Raising awareness about affective states’ role in the conflict might increase mutual un-understanding and contribute to a healthy school social environment as a safe space for learning, sharing ideas, and joint actions toward a common goal.