Dr Beata Šeinauskienė is an Associate Professor in Marketing at Kaunas University of Technology, School of Economics and Business. Her recent research interests focus on the effect of cognitive coping strategies on consumer materialism. Beata Šeinauskienė regularly participates in international scientific conferences and internships. Her membership at EMAC, AMA, and AIB allows interacting with academic scholars and practitioners in the field of marketing. She has been leading an interdisciplinary research group that focuses on the subject of consumer materialism since 2016. She serves as a reviewer for AMA, AIB CEE, EURAM, EMAC regional conferences and international scientific journals.