Frederic DIMANCHE, Ph.D., is Professor and former Director (2015-25) of the Ted Rogers School of Tourism, Hospitality, and Event Management at Toronto Metropolitan University in Toronto, Canada. Before joining TMU (formerly known as Ryerson University), he was Professor and Director of the Center for Tourism Management at SKEMA Business School in France (2001-2015), Professor at the University of New Orleans (1991-2001) and Research Director of The Olinger Group, a full-service marketing research firm in New Orleans. Frederic has published numerous tourism-related research articles and has co-authored one book (in French) on hospitality management and another (in English) on tourism in Russia. He has contributed as a guest lecturer or as a consultant to universities, private companies, and national or regional tourism organizations in France, the USA, and other countries in Europe, Asia, and the Americas. He is a past President of the Travel and Tourism Research Association Europe and a Fellow of the International Academy for the Study of Tourism.