Marta Šveb Dragija is a junior researcher employed by the Institute for Development and International Relations (IRMO), Croatia. As an assistant professor, she teaches at Edward Bernays University College in Zagreb. She graduated with an MSc in Psychology from the University of Groningen, Netherlands, where she is also currently completing a PhD in Psychology, at the Department of Social Psychology. She is a member of European Association of Social Psychology (EASP). Her specific interests are in wellbeing psychology, experience economy, cultural/creative industries, creativity, and cultural tourism. She has authored several scientific articles, studies, and strategic documents.