Alastair M. Morrison, Ph.D., is a research professor of the Department of Marketing, Events, and Tourism at the University of Greenwich in London. He is also a distinguished professor emeritus at Purdue University, USA, in the School of Hospitality and Tourism Management. He has published approximately 300 academic articles and conference proceedings, as well as over 50 research monographs related to marketing and tourism. Further, he is the author of six books on tourism marketing and development. He is a past president of the International Tourism Studies Association. His research interests include destination management and marketing, internet marketing in tourism, consumer behavior, and market segmentation.