Nicolao Bonini is full professor of cognitive psychology at the Department of Economics and Management (University of Trento, Italy). At the same University, he teaches several courses on the psychology of consumer choice, and economic decision-making. He is the Head of the Consumer Neuroscience Lab (ncLab - laboratorio di Neuroscienze del Consumatore). Former President of the European Association of Decision Making (EADM), he has been studying decision-making processes in the last thirty years, and published more than 100 scientific publications. A list of his publications can be found by his ORCID identification number: 0000-0001-8871-0936. Google Scholar i10-Index (December 2020): 36