Zeki Atıl Bulut is a Professor of Marketing at Dokuz Eylül University, Izmir Vocational School. He teaches courses in consumer behavior, digital marketing, and marketing research. His primary research interests include sustainable consumption and online consumer behavior. Professor Bulut has authored over 40 academic works, including conference papers, book chapters, and articles in international SSCI-indexed and peer-reviewed journals such as Sustainability, Foods, Computers in Human Behavior, Journal of Consumer Behaviour, International Journal of Consumer Studies, British Food Journal, and International Journal of Online Marketing. He serves on the editorial boards of the Journal of Marketing Analytics, Business and Management Studies, and the Journal of Business in the Digital Age. A recipient of the National Scholarship Programme for PhD Students from the Scientific and Technological Research Council of Turkey (TÜBİTAK), Professor Bulut is also an active reviewer for several SSCI-indexed journals and a member of the Association of Marketing and Marketing Research. He currently serves as the General Manager of Dokuz Eylül University Technopark (DEPARK).