The Chinese government announced the Clean Energy Heating Program in northern China in 2017, promoting clean energy for residents’ winter heating. The key difficulty of implementing this policy initiative lies in rural areas. This research hence focuses on evaluating the implementation of this policy in rural areas. Rural residents who directly benefit from, and are integrally involved in, the implementation process in Shandong Province were surveyed to evaluate their satisfaction with this policy. In order to identify their satisfaction indicators and obstacle factors, a TOPSIS obstacle model adjusted by entropy weight was developed. An evaluation system of the indicators of residents’ satisfaction with the policy was developed and converted into a questionnaire. The designed questionnaire was distributed to 341 rural residents in Jinan, Zibo and Heze in Shandong province. Data analysis suggests that, at the fiscal subsidies level, supporting infrastructure, technical supports and support organizations are four important factors affecting rural residents’ satisfaction. The key obstacle factors identified include technical support, supporting infrastructure, the operation subsidies level, heating cost, period of subsidies and achieved temperature. Corresponding suggestions for further clean energy heating policy design and implementation in rural areas in northern China are provided.

The ecological behavior of property management enterprises is crucial to the performance of green buildings. The understanding of property management enterprises’ ecological behavior, however, is rather limited. The purpose of this paper is to analyze the mechanism of the affecting factors upon the ecological behavior of property management enterprises. The qualitative analysis method was used to collect and identify the influencing factors, which were further classified as those of stimulus, status, scenario, and result. A theoretical model of the action mechanism of influencing factors and related hypotheses has been constructed based on the planned behavior theory. The proposed hypotheses have been empirically analyzed by the quantitative analysis of a questionnaire survey. The results indicate that there are significant differences in ecological behavior implementation under different status factors, while the impact of enterprise nature on property management ecological behavior is not significant. Regarding the stimulus factors, market pressure and government regulation are the main external incentive factors. The scenario factors could be resistant forces and moderate the implementation of ecological behavior. For the result factors, property management enterprises pay attention to whether the implementation of ecological behavior can produce direct benefits. The research findings constitute valuable references for further development of the property management industry.