This study elaborates on the impact of perceived safety on customers’ use of digital banking services at commercial banks in Vietnam. Digital banking services emerged as a significant milestone, exemplifying the transformative growth and integration of commercial banks. By using exploratory factor analysis (EFA) and linear structural equation modeling (SEM), the study examines the impact of perceived safety on customers’ use of banking services in Vietnam. Data includes a sample of 558 customers of commercial banks. The research results show the relationship between perceived safety and service usage behavior through a mediating variable: intention to use. At the same time, the study also shows the mediating role of factors such as favorable conditions, expected efficiency, and trust in the relationship between perceived safety and customer intention to use digital banking services. This research contributes theoretically and practically by empirically showing the mediating role of the variable “intention to use” in the relationship between perceived safety and the use of banking services. The findings have practical implications for commercial banks in developing countries, especially those similar to Vietnam, providing them with insights to improve their digital banking services. Additionally, this study opens up avenues for future research. Based on these results, the study proposes several recommendations to encourage customer adoption of digital banking services at commercial banks in Vietnam.

Brand is considered a valuable asset that a business wants to create and maintain growth throughout its business cycle. This paper examines the impact of corporate brand equity on employees’ opportunistic behavior. The paper uses quantitative research methods, through linear SEM (Structural Equation Modelling) analysis of structural model with a scale of 609 samples of employees of enterprises in Vietnam. The research results show that corporate brand equity has a negative impact on employees’ opportunistic behavior. In the relationship between these two factors, trust and emotional engagement act as intermediate factors. Additionally, the research demonstrates that trust has a positive effect on all three components of employee engagement, including emotional engagement, computational engagement, and standards-based engagement. On that basis, the research suggests a number of recommendations to minimize the opportunistic behavior of employees in the enterprise. The findings of this study have shown the importance and impact of brand equity on employee opportunistic behavior. These are meaningful contributions in both theory and practice to help businesses gain deeper insight into brand equity and the need to pay attention to building and developing durable brand equity for businesses. At the same time, it is an important basis for the next research projects.

Purpose: The research aims to assess the relationship between ecological innovation, green productivity, sustainable development and agricultural productivity in Vietnam. The agricultural sector of Vietnam has been observed with new opportunities which have fostered its productivity and growth.Design/methodology/approach: The study uses a range of methods where initially, the researcher used descriptive analysis, cointegration and unit root tests. Secondly, Quantile Autoregressive Distributed Lag (QARDL) is used to assess the short and long run effects. The QARDL methodology is employed to capture the relationship between variables. Through this approach, the researcher is able to examine the scale of the interaction between dependent and independent variables.Findings: The unique findings drawn through statistical techniques are also a great addition to the context of literature related to Vietnam’s agricultural productivity. Practical insights can also not be denied as the study provides beneficial guidelines for Vietnam’s agricultural sector to refine agricultural productivity.Research limitations/implications: Scholars are advised to use strong literary techniques to overcome these limitations and give a more thorough investigation into the same ideas. The availability and dependability of data was one of the primary challenges in carrying out this study. Vietnam has made significant advances in the collection and documentation of agricultural data, but there might still be gaps in the availability of thorough and current data on ecological innovation, green production and sustainable development.Originality/value: Vietnam’s unique socioeconomic, cultural and environmental features influence how ecological innovation, green productivity, sustainable development and agricultural production are interconnected. Consequently, consideration should be taken when applying the results to various scenarios.

To ensure the survival and development of organizations in a dynamic and competitive environment, managers must seek new approaches to business management (AlEssa & Durugbo, 2021). This study aims to examine the impact of work motivation on employees’ innovative behavior in Vietnamese enterprises through the mediating factors of psychological capital and transformational leadership style in the context of digital transformation. A quantitative research method was employed using structural equation modeling (SEM) analysis. Research data were collected through a survey of 476 employees working in enterprises that have implemented or are in the process of implementing digital transformation, including both state-owned and private enterprises. The findings indicate that work motivation not only has a direct and positive impact but also an indirect impact on employees’ innovative behavior through the mediating factors of psychological capital and transformational leadership style. Additionally, the transformational leadership style was found to impact employees’ psychological capital. These findings provide significant contributions to the literature. Based on these results, the study proposes several recommendations to enhance employees’ innovative behavior in enterprises within the digital transformation context. This study is a useful reference for firms.