Franklin Cordova-Buiza is D. Candidate in the Social and Legal Sciences Program at the University of Cordoba (Spain); has a master’s in administration with a mention in business management from the Universidad Nacional Mayor de San Marcos, Perú; is a graduate in administration and graduate in Education; has postgraduate specialization in marketing and tourism business plans; is a university professor, researcher and consultant; and is an author of scientific articles related to management and marketing.