Energy efficiency programmes (EEPs) are schemes operated by utilities or other bodies in order to incentivize energy efficiency improvement, in particular by adoption of energy-efficient products and typically by means of an economic reward. Ample experience has been gained, especially in the U.S., where EEPs have been in use for decades, with the rationale of avoiding additional energy supply by improving energy efficiency. More recently, EEPs have been implemented in Europe and in Switzerland. This review paper presents insights from the U.S., the EU and especially from Switzerland, with a focus on levelised programme cost of saved energy (LPC) as a key performance indicator. These LPC values, which take the perspective of the programme operator, are typically low to very low compared to the cost of electricity supply, thereby representing an important argument in favour of their use. The country examples show that EEPs are being effectively and successfully put into practice, for example, in Switzerland both as (i) a national tender-based scheme (called ProKilowatt) and in the form of a (ii) utility-operated obligation-based scheme (in Geneva). EEPs not only call for diligent implementation but also for suitable legal settings, e.g., in the form of mandatory energy efficiency savings targets (as realised for energy efficiency obligations, EEOs) in combination with programme cost recovery. The main criticism of EEPs is the free-rider effect, which needs to be minimised. On the other hand, EEPs are accompanied by significant co-benefits (environmental, health-related and social) and spillover effects. In their currently prevalent form, EEPs allow one to effectively save energy at a (very) low cost (“low-hanging fruit”). They can hence play an important role in fostering the energy transition; however, they should be implemented as part of a policy portfolio, in combination with other policy instruments.

Energy efficiency is a pillar for the energy system transition and for reaching the Sustainable Development Goals. In the light of the “energy efficiency first!” principle, European member states enforce policies to spread energy saving throughout the whole energy chain involving both citizens and industries. In this context, information and training campaigns arise as valuable support tools to disseminate energy efficiency and, therefore, for reducing energy consumption. Although various studies have evaluated the impact of information campaigns targeted to citizens, there is a lack of investigations that assess the impact of campaigns dedicated to industry sectors. This study discusses the results of a survey targeted at energy-intensive Italian companies, with a sample of 300 responses. Starting from the analysis of drivers that trigger the implementation of energy efficiency measures, the paper proposes an approach to evaluate the amount of energy savings linked to the Italian information and training program targeted to industries carried out by the Italian Energy Efficiency Agency. Results show that although information campaigns are not a crucial driver for companies, they are recognized as a factor that contributes to the implementation of energy efficiency practices. Findings show that roughly 1.4% of energy savings noted by interviewed companies to the Italian Energy Efficiency Agency are a direct effect of the information and training program. This outcome has significant implications, especially for decision-makers, giving evidence of the efficacy of information campaigns on industries, which have great potential for the transition to low carbon production systems.