Repeatedly, it has been argued that advancements in digitalisation could be beneficial for rural areas. However, digital inequalities persist and affect rural communities as well. Schools can play a key role in bridging digital inequalities, but little attention has been paid to the specific conditions rural schools find themselves in when facing continuous digital developments. Therefore, we apply the digital inclusion lens and explore the impact of digital developments on rural schools in the German context. In 2019, we conducted 16 in-depth interviews with heads and teachers from rural elementary and secondary schools in Baden-Wurttemberg and Lower Saxony. We found that smaller rural schools especially can experience difficulties and conclude that the contribution of schools to a digital-included society is subject to a geographical lottery. This could eventually increase existing rural–urban digital inequalities and these findings are also relevant in light of the COVID-19 pandemic, forcing a sudden switch to distance learning.

Research on digital inclusion increasingly focuses on vulnerable groups, with the prevailing idea that social exclusion leads to digital exclusion. The role of the socio-spatial context is often faded into the background due to user-centric (individual) approaches. This article explores how a vulnerable group, Gypsy-Travelers in the Netherlands, deals with digital developments within their socio-spatial context. Contrary to prevailing theories, the analysis shows that Gypsy-Travelers are digitally engaged, despite their social exclusion. An advantage of the Gypsy-Traveler culture is that extended families on the sites provide a large potential of proxy users for support. Many of the Gypsy-Travelers are digitally engaged, but they engage and participate on their own terms. Furthermore, the digital engagement of Gypsy-Travelers is not a panacea for their social exclusion. In fact, their problematic relation with the settled society is mirrored in online activities. This research shows that digitalization has added a new layer to the interaction between Gypsy-Travelers and settled society. It also demonstrates that more socially and spatially contextualized research approaches can add insights to the debate on social and digital exclusion.