M. Carmen Pastor, Associate Professor at Universitat Jaume I (Spain) since 2012. She holds a degree in Psychology (1994) and a PhD Degree in Psychology (2000). She has more than 20 years of experience as a researcher in the field of emotion induction and regulation through peripheral physiological correlates and subjective evaluations, with special interest in cultural and gender differences. She has worked on the adaptation to Spanish population of affective stimuli (images, music) for the study of emotional processes in laboratory contexts. She is currently involved in several research efforts focused on aesthetic perception as a relevant issue for a better integration of more sustainable technologies in the city. Her work focuses on the actual opinion of citizens on the aesthetic impact derived from the use of photovoltaic systems in buildings. She complements her research work as Reviewer of several peer-reviewed journals related to affective and cognitive neuroscience.