Isabel has a career with a marked international character, with a particularly significant link to centers of recognized international prestige: Université Robert Schumann (Strasbourg, France), Université Paris-Dauphine (Paris, France), Fordham University (New York, USA), HEC (Liège, Belgium), Ceram Sophia Antipolis (Valbonne, France) and Université Haute Alsace (Colmar, France). Research activities developed mainly in four lines of research: Corporate Social Responsibility, Sustainable Development, Ecology and Healthy Eating; Quality of service and value in the fields of sport and tourism; (Market-oriented price management; Service Leadership, Organizational Capabilities, Emotional Intelligence and Soft Skills. As a result, numerous scientific publications have been generated with a relative quality index (Journal Citation Reports (JCR), SCOPUS (SJR), as well as books and book chapters with nationally and internationally recognized publishers. Participation as a researcher in 24 research projects and contracts, two of which are projects of excellence, being principal investigator in three of them. Acting as a reviewer for prestigious scientific journals indexed in the Journal Citation Reports or equivalent repertoire (Scopus, SJR, Econlit, Latindex, Emerald Management Reviews).