This study draws on literature at the intersection of servitization, digital business models and supply chain management. Work empirically explores how digital disruption has affected Business-to-Business (B2B) interdependencies. Dematerialization of physical products is transforming the way firms are positioned in the supply chain due to a reduction in production and transport costs and the different ways business engage with customers. Specifically, we propose that these new market conditions can empower downstream firms. We further propose that upstream firms can still capture additional value through digital service if their servitized offer includes difficult to imitate elements. The context of the analysis is the publishing industry. The Payment Card method employed is used to test UK and US consumer's perceptions of digital formats (eBooks) and assess their willingness to pay in relation to printed formats. The method undertaken enables us to elicit aggregated consumer demand for eBooks which in turn identifies optimal pricing strategies for the digital services. Analysis demonstrates that during digital servitization upstream firms should seek to deploy unique resources to ensure their strategic position in the supply chain is not diminished

The objective of this research is to analyze the knowledge structure of the academic literature indexed in the Core Collection of the Web of Science (WoS) on gaining a competitive advantage through sustainability in the wine industry, from the first article registered in 2009 to 2023, in order to identify the latest trends in the topics under study. For this purpose, a bibliometric and systematic analysis of the literature was carried out. First, for the quantitative analysis of the scientific production, the bibliometric study was conducted, using the WoS database for data collection and the VosViewer and Bibliometrix applications to create the network maps. Second, once the bibliography had been examined quantitatively, the content analysis was performed following the PRISMA methodology. The results show, among other aspects, the uneven pace of growth of the scientific production studied since 2009, that innovation, wine tourism, carbon footprint, dynamic capabilities and climate change are among the current major topics of study, as well as the predominance of Italy, Spain, the United States and Australia in terms of scientific production in the subject matter. There are several justifications for the originality of this study, given that, first, it contributes to the understanding of the academic literature and the identification of the most recent trends in the field and, second, to the best of the authors' knowledge, there are no previous bibliometric studies that have addressed the topic analyzed.