Ever-increasing global environmental issues, land degradation, and groundwater contamination may significantly impact the agricultural sector of any country. The situation worsens while the global agricultural sectors are going through the unsustainable intensification of agricultural production powered by chemical fertilizers and pesticides. This trend leads the sector to exercise environmentally friendly technology (EFT). Capital endowment and ecological cognition may significantly impact fostering farmers’ adoption of environmentally friendly technology. The government also tends to change the existing policies to cope with ever-increasing challenges like pollution control, maintaining ecological balance, and supporting agricultural sectors substantially by employing ecological compensation policy. The study’s main objective is to explore the impacts of farmer’s ecological compensation, capital endowment, and ecological cognition for the adoption of EFT. The empirical setup of the study quantifies with survey data of 471 apple farmers from nine counties of Shandong province. The study used Heckman’s two-stage model to craft the findings. The results showed that 52.02% of fruit farmers adopted two environmentally friendly technologies, and 23.99% of fruit farmers adopted three forms of environmentally friendly technologies. At the same time, we have traced that the capital endowment, planting scale, family income, and technical specialization of fruit farmers significantly impact adopting EFT. The study also revealed that understanding ecological compensation policy has a significant positive effect on adopting environmentally friendly technology. Seemingly, ecological compensation policy has a specific regulatory effect on fruit farmers’ capital endowment and ecological cognition. Therefore, it is necessary to extend the demonstration facilities, training, and frequently arrange awareness-building campaigns regarding rural non-point source pollution hazards and improve the cognition level of farmers. The agriculture extension department should strengthen the agricultural value chain facilities to make farmers fully realize the importance of EFT. Government should promote and extend the supports for availing new and innovative EFT at a reasonable price. Moreover, cooperative, financial, and credit organizations need to lead for the smooth transition of EFT. The agricultural cooperatives and formal risk-taking networks should act responsibly for shaping the behavioral factors of farmers.

The adoption of Internet and Information Technology (IIT) in organizations has been growing at a staggering pace. In agriculture, IIT has emerged from the prospects of modern agricultural structure, which profoundly bring revolution in the way of agribusiness. While the impacts of IIT for selecting productive sales and marketing channels is evidenced by the substantial literature in the field, there is a crucial research scope of inclusive analytical views, especially in an economics context. The prime objective of the article is to assess the impacts of IIT for choosing a productive sales and marketing channel. Moreover, we tend to find whether the usage of IIT can eventually foster the profitability of the farmers. The empirical set of data is collected from a cross-sectional survey conducted in Shandong province, China. We utilize the Ordinary Least-Squares (OLS) regression, propensity score matching (PSM), and Heckman’s two-stage regression approaches to craft the findings. The greater extent of the use of IIT, the more significant and positive the impact of agricultural income is. After using the Heckman regression and PSM model, IIT’s use significantly increases the efficiency for selecting the sales channel, and the impact on agricultural income is also prominent (around 40%). We also find that the supporting and nonagricultural income exceeded 30%. Finally, the outcomes of the study reveal significant positive impacts for selecting productive sales and marketing channels. On the basis of these findings, it is suggested that the government and relevant departments should strengthen the construction of agricultural information platforms and websites. Authorities should also extend the training facilities of fruit farmers regarding the use of IIT, which could be useful to boost the capability of fruit farmers to develop markets and promote the value chain.

The value chain comprises several factors and activities useful for strengthening production and distribution by connecting producers with suppliers, intermediaries, and marketplaces and collaboratively creating added value for products or goods. However, the values of agricultural products mostly depend on various factors and actors, which should be linked together for fostering added values. Thus, there may be strong ground for facilitating a smooth transition of the agricultural value chain (AVC) within the prospects of emerging countries. It could be a key means of promoting a profound connection between smallholder farmers and modern agriculture facilities. It could be especially crucial for the highly perishable and high-value product such as fruits. The main aims of the study are to evaluate the factors influencing smallholder apple farmers’ participation in the agricultural value chain and determine whether participation in AVC improves farmers’ production performance. The empirical setup of the study was chosen based on survey data of apple growers in Shandong, China. The propensity score matching (PSM) and inverse probability weighted regression adjustment (IPWRA) models were employed to craft the study’s outcomes. The main conclusions are as follows. (1) Fruit farmers’ gender, total household expenditure, housing value, planting scale, planting years, degree of specialization, days of family labour input, and total days of employment have significant effects on their participation in AVC activities. (2) Fruit farmers’ usage of improved fertilizers and organization participation supports a higher yield and net income per acre. (3) Participating in two kinds of AVC can significantly improve the yield per acre and net income per acre compared with only using one type of AVC (improved fertilizer). Policy makers should improve the existing policy by eliminating institutional barriers and enhancing human factors for farmers to participate in high-value chain activities. Governments should extend technical support, and enhance training facilities, and comprehensively promote the AVC among smallholder farmers. Finally, farmers’ organizations (e.g., cooperatives and credit organizations) should come forward to help facilitate the effectiveness of AVC.

Introduction: The potato holds the distinction of being the world’s largest non-cereal food crop and ensuring its sustainable production is imperative for global food security. Notably, China leads in both the planting area and output of potatoes globally, cementing its crucial role in the nation’s agricultural economy. A scientific assessment of the effectiveness of organic fertilizers on potato cultivation can significantly contribute to the promotion of sustainable agriculture.Methods: This study utilizes a Propensity Score Matching (PSM) model and introduces a novel cost-efficiency approach to analyze and evaluate the production efficiency and economic impact of organic fertilizer application among 546 potato growers in Shandong.Results: The research findings reveal the following: Firstly, compared to the control group without organic fertilizer application, it is evident that the use of organic fertilizers enhances production technology efficiency, labor productivity, land productivity, and net profit per unit by 3.6%, 1588.47 kg/person, 16346.77 kg/ha, and 16135.32 yuan/ha, respectively. Secondly, an examination of cost efficiency among growers with different production scales indicates that those with a planting scale of 0.667-1.333 hectares demonstrate relatively high production efficiency across multiple factors. Additionally, there is an observable inverted U-shaped trend in the relationship between planting scale and production efficiency. Thirdly, the continuous application of organic fertilizers proves advantageous in mitigating inefficiencies in investment techniques, leading to cost savings and efficiency improvements in potato cultivation.Discussion: Consequently, it is recommended that the government and relevant departments enhance technical support, elevate professional training programs, and optimize the allocation of input factors. These measures aim to encourage farmers to adopt organic fertilizers, thereby promoting sustainable agricultural practices.

Introduction: The apple industry is an essential industry to assist in rural revitalization. However, in recent years, the urbanization, industrialization, globalization and climate change have brought various challenges to the apple industry in China’s main apple-producing provinces. Given this, effectively identifying, enhancing on apple production comparative advantage (APCA) is imperative to safeguard the long-term sustainable development of China’s apple industry. This study aims to explore the evolutionary trends and influencing factors of APCA, and to provide quantitative support for the formulation of scientific and effective apple production policies. Methods: In this paper, the APCA of China’s eight main apple-producing provinces from 2013 to 2022 was measured by using a aggregate comparative advantage index. The spatio-temporal dynamic evolution characteristics of APCA were revealed by adopted Arc GIS and kernel density estimation method. Second, the transfer probabilities of different types of APCA were predicted by empolyed traditional and spatial Markov chains. Finally, the driving mechanism of APCA is explored with the panel quantile model. Results: 1) The average value of APCA of the main producing provinces increased from 1.330 in 2013 to 1.419 in 2022. 2) The probabilities of provinces with low, primary and middle level of advantage jumping to the next level are 31.58%, 16.67% and 11.76%, respectively. When the spatial lag type is high-level advantage, the probability of stabilization of the low-level advantage decreases from 68.42% to 0.00%. 3) Nonfarm payrolls have the largest dampening effect at the 40% quantile. Conclusions: 1) Temporally, APCA shows a trend of slow growth, ups and downs. Spatially, APCA shows a distribution pattern of “west high, east low”. 2) APCA mainly shifted sequentially between neighbouring ranks. Besides, the change of APCA had significant spatial spillover effect, and highly advantage provinces featured more prominent proactive spillovers. 3) There is significant heterogeneity among the influencing factors.