Advertising in mobile games have increased significantly in recent years and are likely to be expanded. Nevertheless, the literature suggests that advertisement placement in games are, from time to time, counterproductive, and is regularly recognized as disturbing and possibly causing evading actions. For the reason of likelihood of evading, it is vital to inspect if players have a tendency toward paying attention to advertised products, even if they don’t recall them. The researchers conducted an experiment which measures the high/lowness of advertised product price, and types of advertisement themes such as pop-up message, commercial, and in-game elements and how well those advertised brands are recalled. Results propose that high priced products can lead to higher recalling and pop up message can be more effective than commercial and in-game elements. Moreover, gamers who were expressing higher attraction toward in-game elements believed that if they were the marketing manager, they would choose the in-game element option as product placement advertising theme because of the frequency of exposure and inability to disable it.

This research strives to examine the factors that are related to the purchase intention of Thai female customers toward Thai cosmetics in Bangkok, Specifically, it focuses on Srichand, one of the most renowned local Thai cosmetic brand in Thailand, with high sales revenues. A total of 30 current customers were interviewed to collect data. The results were analyzed utilizing the descriptive and inferential statistics. The results illustrate that most of interviewees stated that this Thai brand has some features such as affordability, availability even in local grocery shops, good quality in terms of smoothness, strength of whitening, goodness in removing the facial acne, and more importantly the positivity of customer’s perception on the ingredients of Srichand brand which contains herbal substances. These all factors are related to purchase intention of Thai female customers. This study will be helpful to Thai local cosmetic manufacturers to have a better understanding of their consumers’ behavior.

As outdoor air pollution in Thailand increases and indoor environments begin to trap the accumulation of fine particulate matter (PM 2. 5) outside and produce it inside, the protection of indoor air quality (IAQ) in municipal offices is an issue of public-health concern. In this paper, we test determinants of the behavioral intention to use (BIU) portable air purifiers in municipal executives by combining the theory of planned behavior (TPB) and technology acceptance model (TAM) with a structural equation modelling (SEM) model based on a survey of n = 320 municipal executives across the country. Findings reveal that the perceived innovativeness and effectiveness of air purifiers, as a constitute of a key antecedent of adoption, has positive and significantly large standardized path coefficients both directly affecting BIU and indirectly, through perceived behavioral control (PBC) and perceived ease of use (PEOU). Results also indicate that BIU is related to environmental air characteristics (EAC) in the perception of executives regarding ambient and indoor air conditions and that this influences adoption through PBC and, indirectly through performance expectancy (PE) (all significant paths p < 0.001). Collectively, the evidence cannot cause an effect but indicates strong in-direct pathways that can be used to support an explanation of technology acceptance in the workplaces of the public sector. The findings highlight the significance of the user-centered design, the ability to build capabilities, as well as to communicate the air-purifier performance in a clear way helping to improve perceived control and expectancy. This research can inform policy-makers with respect to ad-ministration of cities because it connects the concepts of IAQ management, occupational health, and sustainable procurement and emphasizes how convenient data dashboards and online visualizations of air quality can shape the willingness of executives to implement air purifying technologies.

Iran's repeated inflation episodes and the long-term depreciation of the rial are commonly linked to external constraints, including sanctions and reduced access to hard currency. Nevertheless, international evidence from high-inflation economies shows that domestic monetary governance, banking-sector behavior, fiscal dominance, and credibility failures can be equally important. This review assesses a pragmatic stabilization proposal that focuses on a three-year, preannounced interest-rate reduction path (for instance, 30% → 20% → 10% → ~1%), combined with a shift away from exclusive dollar dependence through greater use of the Chinese yuan and, potentially, a managed dual-currency setting (rial and yuan) for certain transactions. Using Türkiye's post-2021 experience where unconventional rate cuts coincided with a sharp inflation surge and Cambodia's long-run experience with extensive foreigncurrency use as comparative reference points, the article evaluates the feasibility, mechanisms, risks, and institutional requirements of the proposed policy package. The central conclusion is that interest-rate reductions can contribute to stabilization only when embedded in a credible macroeconomic framework: banking-sector repair, limitations on monetary financing, transparent fiscal discipline, and clear communication to re-anchor expectations. Without these complements, aggressive rate cuts risk worsening inflation and accelerating currency substitution.