Birds in agricultural environments have exhibited steep global population declines in recent decades, and effective conservation strategies targeting their populations are urgently needed. In grasslands used for hay production, breeding birds’ nest success improves substantially if hay harvests are delayed until after mid-July. However, few studies have investigated private hay producers’ willingness to alter their harvesting practices, which is a critical factor for bird conservation where most land is privately owned, such as in the North American Great Plains. We surveyed Nebraska hay producers to examine whether livestock production, wildlife knowledge, and hunting activity affects their willingness to alter haying practices for bird conservation. The majority (60%) of respondents expressed willingness to delay harvesting hay to allow birds time to nest successfully. Livestock producers and those more knowledgeable about wildlife were more willing to delay hay harvests, whereas active hunters were less willing to do so. Our findings suggest that a majority of private producers show a high potential for engaging in grassland bird conservation activities. Landowners’ willingness to participate in bird conservation programs and actions could be further encouraged through extension and education efforts connecting hay producers with information, support, and funding for bird conservation.

The number of waterfowl hunters in the United States has declined since the 1980s despite relatively abundant waterfowl populations and liberal hunting regulations. Programs focused on recruiting, retaining, and reactivating (R3) waterfowl hunters have become important to avoid further losses in traditional revenue for habitat management and protection and political support for waterfowl conservation and management. We focus on 4 waterfowl hunter population vital rates (i.e., recruitment rate, retention probability, license purchase probability, realized population growth rate), which can be used to improve the effectiveness of waterfowl hunter R3 activities and initiatives by providing a deeper understanding of waterfowl hunter population dynamics to determine who programs should target, where programs should be targeted, and finally the evaluation of programs. To do so, we analyzed Nebraska state electronic license data from 2012–2019 using Pradel survival and recruitment models in a mark‐recapture framework. Female waterfowl hunter recruitment was higher than males; however, retention and license purchase probabilities were lower. Recruitment was highest in younger generations and retention highest in older generations. License purchase probabilities were highest among those in the oldest and youngest generations. The availability of hunting opportunity increased license purchase probabilities but had a minimal influence on retention and no association with recruitment. There were weak relationships between rurality and recruitment, and retention and license purchase probabilities. Finally, belonging to Ducks Unlimited was positively associated with higher license purchase and retention probabilities. Targeting an increase in license purchase probability by promoting social support for hunters through conservation organization membership should be a focus of waterfowl hunter R3 efforts to have the greatest influence on increasing waterfowl hunter participation.