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The food industry is characterized by a constant increase in value. The purpose of this study is to identify the most popular marketing forms used by the analyzed enterprises, which were food producers selling online among the local community and identification of the correlation of the analyzed variables with the age of companies. The survey was carried out with the use of the CATI (Computer Assisted Telephone Interviewing) method, and the research tool was a questionnaire. The Chi-square statistics was used to examine the dependencies of individual variables and V-Cramer coefficient was used to identify the strength of the correlation. The obtained results and their analysis enable to conclude that there is a strong relation between the number of encountered problems in conducting online sales and the period of the company’s existence. The relationship (with a moderate strength) between sources of marketing inspirations used in e-stores and the company’s age was also confirmed. Furthermore, it was noticed that the number of marketing tools increases with the period of the company’s existence. Sales promotion, social media marketing and website positioning were indicated among the most popular tools.
Grzegorz Szymański. Marketing Activities of Local Food Producers in E-Commerce. Sustainability 2021, 13, 9406 .
AMA StyleGrzegorz Szymański. Marketing Activities of Local Food Producers in E-Commerce. Sustainability. 2021; 13 (16):9406.
Chicago/Turabian StyleGrzegorz Szymański. 2021. "Marketing Activities of Local Food Producers in E-Commerce." Sustainability 13, no. 16: 9406.
Although the pace of life is very high today, young people spend free time among applications and electronic devices, but theatrical performances are relatively popular nonetheless. Theaters to appeal to young people should use online tools as a basic form of advertising. One of the most popular forms of e-marketing is the search engine SEM. The research question was formulated in the form: do the theaters advertise in paid search results PPC? To answer this question, we analyzed the search results on Google, including AdWords ads, among Polish theaters for popular keywords. By analyzing the results obtained, it can be said that definitely theaters do not use PPC as an advertising tool. Among the popular keywords only 5 theaters were identified using this form, which represents less than 3% of all the theaters in Poland. The reasons for low popularity are the high costs and the lack of advertising due to the relatively large number of contemporary theater customers.
Grzegorz Szymański. Google Ads Campaigns in Promotional Activities of Theaters. Marketing of Scientific and Research Organizations 2020, 37, 73 -86.
AMA StyleGrzegorz Szymański. Google Ads Campaigns in Promotional Activities of Theaters. Marketing of Scientific and Research Organizations. 2020; 37 (3):73-86.
Chicago/Turabian StyleGrzegorz Szymański. 2020. "Google Ads Campaigns in Promotional Activities of Theaters." Marketing of Scientific and Research Organizations 37, no. 3: 73-86.
The aim of the article is to present and analyse the results of research on the extent of the ROPO effect (Research Online, Purchase Offline) amongst men in the clothing industry in Poland. This effect is an important factor limiting the development of the e-commerce sector. The selection of men as an investigated population is determined by the literature gap in the clothing industry. This industry is dominated by women in Poland, who much more often than men purchase this type of product. However, company managers should also take into consideration the habits and attitudes of men. In this study, research was done on a sample of 1303 males who purchased a clothing product in a traditional shop. Analysis of research results allowed the identification of the scale of the ROPO effect in dependence on the age and place of residence of the respondents. An additional aspect investigated was also the subjective assessment of the respondents of selected elements of the purchasing process.
Tomasz Czajkowski; Grzegorz Szymanski. Analysis of the ROPO Effect amongst Men in the Clothing Industry in Poland. Fibres and Textiles in Eastern Europe 2020, 28, 8 -11.
AMA StyleTomasz Czajkowski, Grzegorz Szymanski. Analysis of the ROPO Effect amongst Men in the Clothing Industry in Poland. Fibres and Textiles in Eastern Europe. 2020; 28 (3(141)):8-11.
Chicago/Turabian StyleTomasz Czajkowski; Grzegorz Szymanski. 2020. "Analysis of the ROPO Effect amongst Men in the Clothing Industry in Poland." Fibres and Textiles in Eastern Europe 28, no. 3(141): 8-11.
Współcześnie, aby firma mogła utrzymać wysoką pozycję na rynku, wskazane jest wdrażanie systemów kreowania innowacji w zakresie zarówno optymalizacji procesów produkcyjnych, organizacji oraz wzrostu konkurencyjności. Współpraca z innymi podmiotami, w kontekście rozwoju innowacyjnego, ma kluczowe znaczenie dla końcowego sukcesu. Celem niniejszego opracowania jest identyfikacja znaczenia wybranych elementów współpracy dużych przedsiębiorstw z sektorem MSP w obszarze działalności wdrożeniowej innowacji w Polsce. Badaniu poddano 33 duże przedsiębiorstwa, mające lokalizację na terenie Polski. Z analizy wyników przeprowadzonego badania wynika, iż analizowane przedsiębiorstwa chętnie podejmują współpracę w zakresie wdrażania innowacji. Największym motywatorem jest możliwość stworzenia nowych produktów. Wśród wielu korzyści takiego partnerstwa największe znaczenie dla dużych podmiotów ma poprawa jakości i nowoczesności swojej oferty produktowej. Nawiązując współpracę, sektor MSP oczekuje od dużych podmiotów solidności i uczciwości w kontaktach partnerskich, a także elastyczności w działaniu i otwartości na współpracę.
Grzegorz Szymański. Współpraca dużych przedsiębiorstw z MSP w ramach działalności wdrożeniowej innowacji. Przegląd Organizacji 2020, 50 -56.
AMA StyleGrzegorz Szymański. Współpraca dużych przedsiębiorstw z MSP w ramach działalności wdrożeniowej innowacji. Przegląd Organizacji. 2020; (1):50-56.
Chicago/Turabian StyleGrzegorz Szymański. 2020. "Współpraca dużych przedsiębiorstw z MSP w ramach działalności wdrożeniowej innowacji." Przegląd Organizacji , no. 1: 50-56.
Nowadays, some of the most popular forms of e-marketing are activities in search engines. Pay Per Click is a type of advertisement in the form of a banner or a link with the description, recommendation or opinion of the client - displayed in search engines. The main advantages are the payment model based only on effects - clicks in advertisement. The aim of this publication is an attempt to design an model for AdWords advertising campaign. In order to achieve this goal, an analysis of selected campaigns was carried out. Taking into account all elements affecting the effectiveness of the AdWords campaign, particular stages of design should include such determinants as: selection of keywords, design of add descriptions with extensions, implementation of excluded keywords, determination of a schedule and geolocation, optimization and design of websites and continuous optimization of campaign parameters. Proposed model of AdWords campaign depends on two groups of factors. The first one is strictly connected with the campaign's parameters, while the second one is related to the features of the promoted product and the company itself.
Grzegorz Szymanski; Piotr Lininski. Model of the Effectiveness of Google Adwords Advertising Activities. 2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT) 2018, 2, 98 -101.
AMA StyleGrzegorz Szymanski, Piotr Lininski. Model of the Effectiveness of Google Adwords Advertising Activities. 2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT). 2018; 2 ():98-101.
Chicago/Turabian StyleGrzegorz Szymanski; Piotr Lininski. 2018. "Model of the Effectiveness of Google Adwords Advertising Activities." 2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT) 2, no. : 98-101.
Grzegorz Szymański; Barbara Mróz-Gorgoń; Agata Stasiak. Advergaming as an Innovative Advertising Form. Marketing i Zarządzanie 2018, 52, 225 -233.
AMA StyleGrzegorz Szymański, Barbara Mróz-Gorgoń, Agata Stasiak. Advergaming as an Innovative Advertising Form. Marketing i Zarządzanie. 2018; 52 ():225-233.
Chicago/Turabian StyleGrzegorz Szymański; Barbara Mróz-Gorgoń; Agata Stasiak. 2018. "Advergaming as an Innovative Advertising Form." Marketing i Zarządzanie 52, no. : 225-233.
Grzegorz Szymanski. M-COMMERCE AS A NEW TREND OF MODERN CONSUMERS. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu 2017, 35 -43.
AMA StyleGrzegorz Szymanski. M-COMMERCE AS A NEW TREND OF MODERN CONSUMERS. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu. 2017; (501):35-43.
Chicago/Turabian StyleGrzegorz Szymanski. 2017. "M-COMMERCE AS A NEW TREND OF MODERN CONSUMERS." Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu , no. 501: 35-43.
Grzegorz Szymanski; Barbara Mróz-Gorgoń. Forms of Branding in the Social Media and their Perception among the Generation Z. Marketing i Zarządzanie 2017, 47, 373 -382.
AMA StyleGrzegorz Szymanski, Barbara Mróz-Gorgoń. Forms of Branding in the Social Media and their Perception among the Generation Z. Marketing i Zarządzanie. 2017; 47 ():373-382.
Chicago/Turabian StyleGrzegorz Szymanski; Barbara Mróz-Gorgoń. 2017. "Forms of Branding in the Social Media and their Perception among the Generation Z." Marketing i Zarządzanie 47, no. : 373-382.
The aim of the article is to present the results of research concerning the utilisation of different aspects of electronic commerce and business in Polish e-shops, based on a number of comparative analyses performed for the years 2009-2011. Some of the presented data concern also the year 2008. The most important aspects covered by the analyses are: international trade and exports of Polish e-shops, marketing aspects of online businesses, the infrastructure and safety of Polish e-shops, their financial results, and also actions planned in order to minimise the effects of the economic crisis. The main conclusions drawn from these analyses, as well as predictions for the future for the Polish e-market, are also presented.
Tomasz Czajkowski; Grzegorz Szymanski. Comparative Analysis Of The Utilisation Of Electronic Commerce And Business In Polish E-shops In The Years 2009-2011. Comparative Economic Research. Central and Eastern Europe 2014, 16, 175 -201.
AMA StyleTomasz Czajkowski, Grzegorz Szymanski. Comparative Analysis Of The Utilisation Of Electronic Commerce And Business In Polish E-shops In The Years 2009-2011. Comparative Economic Research. Central and Eastern Europe. 2014; 16 (4):175-201.
Chicago/Turabian StyleTomasz Czajkowski; Grzegorz Szymanski. 2014. "Comparative Analysis Of The Utilisation Of Electronic Commerce And Business In Polish E-shops In The Years 2009-2011." Comparative Economic Research. Central and Eastern Europe 16, no. 4: 175-201.