Paulo Rita, Post-Doc “E-Marketing” (University of Nevada Las Vegas, USA), PhD “Marketing” (Cardiff University, UK), Post-graduate Certificate ”Quantitative Methods in Management” (Glasgow University, UK). Full Professor of Marketing (NOVA Information Management School (NOVA IMS) - Universidade Nova de Lisboa), International Development Coordinator, Director “Master in Data-driven Marketing” (Marketing Intelligence, Marketing Research & CRM, Digital Marketing & Analytics, Data Science for Marketing), Director “Post-graduate program Business Analytics for Hospitality & Tourism”, Director “NOVA Marketing Analytics Lab”, Coordinator “Data-driven Marketing Research Stream” (NOVA IMS Research and Development Center - MagIC). Associate Editor of Marketing (European Journal of Management and Business Economics,), Coordinating Editor (International Journal of Hospitality Management), Editorial Board Member (International Journal of Contemporary Hospitality Management). Research interests: digital marketing / social media, marketing analytics, consumer behavior/consumer neurosciences, tourism marketing. Author of publications with over 7300 Google Scholar citations, and more than 100 articles published in scientific journals.