Dr. Ganesh Abhimanyu Dash is an associate professor of marketing at Saudi Electronic University, a premier blended-learning university in the Middle East. Currently, he is the program chair for the MBA- Digital Marketing program. He earned his Ph.D. in services marketing from Pondicherry Central University. His research areas are Digital Marketing, Green Marketing, Marketing 4.0 (developed a new scale), and Blended Marketing for a Better Future. He has developed a penchant for both services marketing & marketing papers with advanced research methodology and marketing research & analytics). With more than fifteen years of experience, he is available to teach, research, and provide consultancy services across the globe. He has vast experience in blended learning environments and platforms. He has published more than fifty papers in journals of repute (SSCI/ABDC/CABS/Scopus). He has conducted workshops and refresher courses on various subjects, mainly on advanced research methodology tools and software packages, e.g., Amos, Smart PLS, MPlus, SPSS, Lisrel, R, Power BI, Tableau, Vos viewer, etc. He is a highly commended trainer for the abovementioned tools and packages.