The first commercial aquaponics companies are starting up in Europe. The main focus has been on solving technology issues and optimizing production. However, increasing attention is now being paid to certification and regulations linked to aquaponics, as well as the marketing of products and services. The paper presents the results of a study whose main aim was to estimate consumers’ knowledge about aquaponics and their acceptance of aquaponics products in different European regions. An on-line questionnaire was administered to the general public through the aquaponics network of Food and Agriculture COST (European Cooperation in Science and Technology) Action FA1305 “The EU Aquaponics Hub—Realising Sustainable Integrated Fish and Vegetable Production for the EU” in 16 European countries. The methodology includes univariate and multivariate statistical techniques. The results show that, on average, attitudes towards aquaponics were positive, showing no significant differences between those who already knew about aquaponics and those who only heard about it through the survey. More than 50% of respondents had never heard of aquaponics, whilst more than 70% had already heard of hydroponics. No more than 17% of respondents were willing to pay more for aquaponically produced products and no more than 40% more when compared to the price of products from conventional farming. The results confirm three different clusters of potential consumers of aquaponics products. They also suggest an urgent need for implementing integrated and holistic approaches involving all stakeholders in aquaponics, in order to define a marketing plan and efficient communication strategies. This COST action, other projects and public decision makers must invest in educating consumers about aquaponics through the organization of guided tours, thematic workshops and tastings of aquaponics products in order to raise their awareness about this new technology. It is absolutely urgent that public decision makers, in cooperation with aquaponics stakeholders, address the main institutional constraints, namely the introduction of aquaponics as an economic activity and the organic certification of aquaponics products.

As the world’s population grows, the demands for increased food production expand, and as the stresses on resources such as land, water and nutrients become ever greater, there is an urgent need to find alternative, sustainable and reliable methods to provide this food. The current strategies for supplying more produce are neither ecologically sound nor address the issues of the circular economy of reducing waste whilst meeting the WHO’s Millennium Development Goals of eradicating hunger and poverty by 2015. Aquaponics, a technology that integrates aquaculture and hydroponics, provides part of the solution. Although aquaponics has developed considerably over recent decades, there are a number of key issues that still need to be fully addressed, including the development of energy-efficient systems with optimized nutrient recycling and suitable pathogen controls. There is also a key issue of achieving profitability, which includes effective value chains and efficient supply chain management. Legislation, licensing and policy are also keys to the success of future aquaponics, as are the issues of education and research, which are discussed across this book.

European agricultural activity has an important contribution to European and global food security and also in the preservation of countryside and livelihood. The main goal of this paper is to analyze the agricultural sustainability of the twenty-eight Member States of the European Union in order to promote sustainable agriculture, food security and rural development in European region. Information and data used are obtained from the European Commission database. The methodology includes the min-max approach and multivariate techniques, namely, Cluster and Factorial Analysis. The findings show the existence of three different clusters of farms in European countries, namely, Central European countries, New Eastern Member States, and the Mediterranean countries. The results also conclude that European agriculture and their respective farms have moderate sustainability where the subsidies from Common Agricultural Policy have a positive impact on. Moreover, agricultural activity in the European Central countries presents the highest value in economic contribution, whereas the Mediterranean countries presents more contribution in environmental terms. The highest contribution in terms of creating rural jobs is found in Eastern countries. The main conclusion highlights the need to better adjust agricultural policies among the European Member States in order to better promote the sustainability of agriculture in Europe.