Indonesia has much marine tourism potential to be developed, but there has been a significant decrease of visits to the main marine tourism destinations in Indonesia, one of whichis Banten Province. Among the various factors that led to the decline of tourist visits, weak promotion strategy is suspected to be noteworthy. This research was conducted to analyse strategy and promotion activity regarding Banten Province during the last three years. The results show that the promotion strategy is not consistent with the strengths and opportunities that Banten Province requires and weaknesses and threats it must overcome to be a leading tourist destination in Indonesia.

Indonesia is not exempt from the globally increasing environmental complexities (particularly climate change). Following Cox’s (2013) environmental communication strategy, this research aimed to review environmental communication strategies by environmental non-governmental organizations (ENGOs) with the “Bye Bye Plastic Bags” campaign through social media in Bali, Indonesia. This study also examined the communal perspectives of the “Bye Bye Plastic Bags” campaign execution. An in-depth interview was performed with five ENGO respondents and two community counterparts to obtain the study aim. Resultantly, ENGOs incorporated Cox’s (2013) four-phase environmental communication strategy for the campaign (assessment, planning, production, and action and reflection). The ENGOs employed digital platforms (Instagram and Facebook) during the campaign for knowledge transfer. Additionally, community respondents denoted the campaign as a good initiative in substantially reducing garbage-littering among Bali tourists. As it was claimed (by community respondents) that the campaign only emphasized younger individuals, both respondent groups implied the need to expand the target audience across all generations as environmental intricacies were a social issue.

This study aims to analyse the media management strategy of Indonesian television stations during the Covid-19 pandemic. In March 2020, an outbreak of the Covid-19 pandemic in Indonesia affected the operations of broadcasting offices, which forced people to work from home. This situation affects the operations, strategy, and content of the television industry. The object of research is Kompas TV, one of the largest media companies in Indonesia, which was the first to implement a digital concept for its customers. The concepts of planning, organising, actuating, and controlling are used to analyse the strategies media utilised. The methodology employed for the current research takes the form of a case study by adopting the qualitative approach through an in-depth interview and observation. The results showed that Kompas TV, through its digital platform in the form of websites, YouTube channels, and social media, achieved an increase in the number of viewers, users, and engagement during the pandemic. In particular, the digital aspect does not only appear in communication, but also in the implementation of the Kompas TV strategy. The results of the study also revealed that strategies carried out on Kompas TV can be used as a model for other television in Indonesia to emulate, in order to sustain its business in times of crisis. Keywords: Strategy, broadcast management, Indonesia television station, pandemic Covid-19, qualitative research. https://doi.org/10.17576/JKMJC-2021-3702-15

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