Borishade Taiye Tairat is a Lecturer I in the College of Business and Social Sciences, Department of Business Management (Marketing), Covenant University, Ogun State, Nigeria. Taiye earned a Ph.D in Marketing from Covenant University, Ogun State, Nigeria (2017), M.Sc. in Marketing from University of Lagos, Nigeria (2012) and a B.Sc. in Marketing from Covenant University, Ogun State, Nigeria (2007). Her research interests include customer experience management, health care marketing, customer loyalty, customer satisfaction, consumer behaviour and customer relationship management. She has published numerous articles in academic outlets.