Social ties play an important role in migration and everyday life, while digital media have reshaped their form and reach. This article examines how digital networks and social ties shape the social inclusion of Ukrainian students in Slovakia in the context of post‐2022 war‐related mobility. The analysis is based on an exploratory pilot questionnaire survey conducted in 2025 among 85 Ukrainian students enrolled as full‐time international students at the Faculty of Management, Comenius University Bratislava. The findings show that students maintain frequent transnational contact with family and friends in Ukraine and rely heavily on digital communication, especially Telegram groups, to sustain these ties and access practical information about life and study in Slovakia. At the same time, local social ties in Slovakia are more limited and are formed predominantly within co‐national circles rather than with members of the host society. Most respondents report moderate to relatively strong social inclusion, although many remain uncertain about their long‐term future in Slovakia. The findings show the ambivalent role of digital networks in the social inclusion process. They reduce isolation, support everyday functioning, and sustain transnational continuity, but they do not necessarily foster deeper local belonging or the formation of bridging ties with members of the host society. The study contributes to research on international student mobility, digital migration, and social inclusion by showing how digitally sustained transnational ties can support everyday adaptation, while also limiting the development of deeper host‐society embeddedness among students whose mobility is shaped by conflict.

This paper investigates the use of AI tools—particularly ChatGPT—in managerial education, focusing on its application in the study of E-Commerce and Management. The paper employs qualitative content analysis and experimental testing with selected university students to evaluate the effectiveness of ChatGPT in learning tasks such as essay writing, comprehension, and problem-solving. The findings demonstrate that while ChatGPT enhances student autonomy and critical thinking, it also presents challenges, such as limited access to up-to-date data and the absence of source citations. The paper concludes with practical recommendations for responsibly integrating AI into educational processes to support academic achievement and curriculum innovation.

The homogeneous branching process with migration and continuous time is considered. We investigated the distribution of the period-life $\tau$, i.e., the length of the time interval between the moment when the process is initiated by a positive number of particles and the moment when there are no individuals in the population for the first time. The probability generating function of the random process, which describes the behavior of the process within the period-life, was obtained. The boundary theorem for the period-life of the subcritical or critical branching process with migration was found.

Este artigo propõe opções para a adoção de um sistema de e-learning em universidades, com base na análise de sistemas LMS utilizados pelas 200 melhores universidades segundo o ranking ARWU. A pesquisa combina a análise de dados públicos com um questionário aplicado a estudantes. Foram comparados os três sistemas mais utilizados — Moodle, Blackboard e Sakai — em termos de funcionalidade, acessibilidade e custo. Os resultados indicam que o Moodle é a solução mais adequada para instituições eslovacas de ensino superior, devido à sua modularidade, custo reduzido e capacidade de localização. Com base nos dados, propõe-se um modelo de implementação em três fases: teste piloto, expansão e otimização. No entanto, o sucesso do e-learning depende também de suporte técnico, formação docente e integração metodológica no ensino. O artigo oferece uma proposta prática para o desenvolvimento da educação digital no ensino superior eslovaco, alinhada com práticas internacionais e adaptável a diferentes contextos institucionais.

Direct foreign investments play the significant role mainly within the framework of global economy. In the whole world, every country tries to search for and attract direct foreign investors. The state policy of every country is the key factor in attracting direct investments. Many countries use different institutions and investment incentives with which, they try to promote their country and make it more attractive and thus to gain foreign investors. Serbian government supports domestic or foreign investments that bring with themselves a new technology, high added value and directs exclusively to economically low developed regions with higher unemployment rate of citizens. Direct investments that perform in Serbia have the positive effect on the economic growth and at the same time on the development of standard of living of the country.

Social marketing uses marketing principles to promote voluntary behavior for social good, yet campaign effects often vary across audience segments. This paper synthesizes secondary evidence on gender-patterned psychological perception of social marketing, focusing on cognitive appraisal, affective response, and motivational resistance. A structured narrative review combined peer-reviewed syntheses on risk perception, risk-taking, empathy, tailoring, and fear appeals (Ajzen, 1991; Gustafson, 1998; Byrnes et al., 1999; Witte, 1992; Noar et al., 2007) with openly available indicators from the World Health Organization and the European Commission. Public data highlight domains with marked gender gaps in exposure: males are typically about three times more likely to die in road crashes globally (WHO, 2023), and tobacco use in the WHO European Region is projected to remain higher among men than women in 2025 (WHO Regional Office for Europe, 2025). Eurobarometer results show that men are more often well informed about climate change, while women are more often uncertain, suggesting different routes from information to intention (European Commission, 2008). Across sources, women tend to report higher perceived risk and stronger care-oriented concern. In contrast, men more often combine higher confidence with greater risk normalization, which can increase resistance to controlling messages (Brehm, 1966). The synthesis suggests that gender-aware social marketing should prioritize mechanism-based segmentation across priority domains, pair threat content with clear, doable efficacy steps, and use autonomy-supportive framing while avoiding stereotypes (iSMA, ESMA & AASM, 2013). Limitations include binary gender reporting and contextual variability; future work should test these mechanisms experimentally and intersectionally.