Professor at the Faculty of Tourism at University of Girona since 1999. Currently, she is also Director of UNESCO Chair in Cultural Policies and Cooperation. She holds a PhD in Cultural Tourism and Heritage. Between 2010 and 2014, she has been Director of the tourism research group Multidisciplinary Laboratory of Tourism Research. Her principal lines of research are: the study and analysis of the visitors’ behaviour in heritage cities and sites, the tourism image of destinations, and the role of guides and guiding. ORCID # 0000-0001-6008-1357