David Eshun Yawson, PhD is a Senior Lecturer at the Ghana Institute of Management and Public Administration (GIMPA) in the Business School. He has academic specializations in marketing and agribusiness, with research interests in marketing research, entrepreneurial marketing and capacity building, among others. Dr Yawson holds a PhD in Marketing (University of Kent, UK), an MBA in Food and Agribusiness (Royal Agricultural University, Cirencester, U.K.) and a Bachelor of Science in Agriculture (Agricultural Mechanisation) (University of Ghana, Ghana). He also holds Postgraduate Certificates in Social Research Methods and Higher Education from the University of Kent, UK. Dr Yawson held the Dunnhumby Scholar position for Food Northwest (UK), the University of Kent (UK), where he worked with Food North West (Regional Food Agency) (UK), BusinessLink North West (Regional Business Development Agency, UK) and Centre for Value Chain Research of the University of Kent (UK) in providing marketing and consumer insight to agribusiness SMEs in the northwest region of the UK. Dr Yawson has extensive management experience in industry managing donor-funded projects for the United States Agency for International Development (USAID/Ghana); SNVGhana (Netherlands Development Organization); GTZ (German Development Cooperation); and ITC and Trade Facilitation Office of Canada for Ghanaian Non-Traditional Exporters (NTEs) in Ghana.