Dr. Husam Yaseeen is an Assistant Prof. of Information systems at Al-Ahliyya Amman University, Business School, Jordan. He holds a PhD in Information Systems/E-Commerce from The University of Portsmouth, UK, and an M.Sc in Computing from the University of Essex, UK. He is particularly specialized in digital business transformation and development. His research interests include UX, Digital Marketing, ICT, IOT, e-learning, SME, management information systems, e-commerce, e-government, m-commerce, cybersecurity, cloud computing and. Online purchase behaviour.