Dr. Basem Al-Omari is an Assistant Professor in epidemiology and public health. Dr. Al-Omari has a well-established international profile in education with a focus on teaching evidence-based medicine in the UK, Malaysia, China, and the UAE. Dr. Al-Omari has a PHD in public health and primary care sciences from the University of Northumbria, MSc in EBM from the University of Oxford, and BSc in professional nursing practice from London South Bank University. He also has many other higher education training in relation to education, research, and evidence-based medicine. He has a broad range of research experience with a special interest in evidence-based medicine, systematic reviews, and quantitative research. He is one of the first in the world to use the novel adaptive choice-based conjoint methods to study patients’ preferences regarding osteoarthritis treatment.