Over the past 30 years, scholars have been calling for modern management theory and research to consider how strategic management tools could be applied to enhance corporate sustainability. While strategic management for sustainability has emerged as a multidisciplinary field, the existing knowledge base has yet to be systematic reviewed. This paper responded to the literature gap by conducting a bibliometric review of strategic management for sustainability. The paper aimed to document the landscape and composition of this literature through the analysis of 988 relevant Scopus-indexed documents. Data analyses found that the strategic management for sustainability knowledge base remained an emergent field with increasing interests from diverse groups of international scholars in various fields, particularly in environmental science, engineering, and strategic business management. Over the past three decades, the literatures have been continuously grown from a few publications in the early 1990s to almost 1000 documents to date. The review found that the most influential journals and authors of this knowledge base were international in scope but predominately from Western developed countries. Five Schools of Thought from author co-citation analysis revealed the intellectual clustering composition of the knowledge base on strategic management for sustainability: corporate sustainability strategy, sustainable waste management, strategic sustainability systems, strategic sustainability management and entrepreneurship, and sustainability assessment strategy. Key topics addressed in this research include the distribution of documents across the most highly cited journals, reflecting the breadth, quality and influential scholars in the strategic management for sustainability knowledge domain, naming of the influential scholars in the field and identification of contemporary foci and research front in the existing literature through the keyword co-occurrence analysis and co-word map. The strategic management for sustainability field has evolved from the key topics related to the green movement at the policy-driven macro level (i.e., ecological or environmental protection/impact, water/waste management and natural resource conservation) to the practicality in organizations with the topics related to social strategic responsibility and business management issues (i.e., corporate strategy, project management, supply chain management, information management, adaptive management, corporate sustainability). In addition to a retrospective, insightful prospective interpretation, practical implication, limitations and future research direction are discussed.

The unprecedented challenges of the COVID-19 pandemic have put human and food security at risk. Currently, the literature on its impacts and implications on the agricultural sector towards United Nations Sustainable Development Goals (UN SDGs) is limited. This study aims to expand the existing knowledge by assessing COVID-19 impacts on sustainable agriculture value chain development in a major global hub of food supplies, Southeast Asia, particularly in the context of regional cooperation for the Association of Southeast Asia Nations (ASEAN). This study employs an empirical qualitative research design to collect primary data from 31 in-depth key-informant interviews with multilateral stakeholders. We also reviewed the latest literature for the secondary data to advance our limited knowledge in this realm. Our study provides a macro-analytical outlook of COVID-19 impacts on the agricultural sector for sustainable development in Thailand and ASEAN, using a SWOT analysis and sustainability framework (i.e., socio-economic and environmental dimensions) with SDGs mapping. Our findings address critical sustainability issues about agriculture and food value chains for food security and post-COVID-19 recovery. Our study also suggests various opportunities and policy recommendations for transformative regional sustainability strategies for sustainable agriculture to achieve the UN SDGs and a sustainable future.

The social enterprise concept, a business with specific social objectives, has been questioned by scholars and practitioners for its sustainability. More importantly, a paucity of research exists on how a social enterprise can be sustainable, indicating the necessity of developing a sustainable model of social enterprise, particularly in the Asian context. Filling in the gap in the literature, the present study’s prime objective is to explore a sustainable social enterprise model. The bodies of knowledge on social enterprise and sustainable enterprise are reviewed, followed by identifying a sustainable social enterprise model for exploration. The identified model is among the few sustainable social enterprise models available, thus making it appropriate for the exploration. To explore the model, the phenomenological paradigm is adopted. The study uses the case study approach with open-ended, semi-structured interview methods as well as documentation to explore a case enterprise called Amphawa Chaipattananurak (ACCP) in Thailand. To ensure data validity, the data, method, investigator, and theory triangulation methods are adopted. Ninety-five stakeholder informants were interviewed, ranging from the management team, staff, community people, and visitors to customers. In terms of analysis, the working analytical framework is adopted to analyze the collected data. Findings indicate that the ACCP practices and outcomes are consistent with those of the sustainable social enterprise model, indicating the model’s applicability. Based on the findings, a refined sustainable social enterprise model is derived. Limitations, future research directions, theoretical contributions and implications, and managerial implications are also discussed.

For those in the luxury fashion industry, the global fine jewelry market has rebounded from the effect of the COVID-19 pandemic due to the participation of millennials. Understanding the attitudes and values that drive millennials’ decision-making processes, as well as acquiring better knowledge of how their needs change, is essential to aid the survival of luxury brands. This research applied the means-end theory as a framework to explore millennials’ preferences regarding the product attributes, benefits, and values that drive purchasing decisions. Thirty Thai millennials participated in the hard laddering interviews. The means-end chains obtained were analyzed using the LadderUX software. Brand, product function, and beauty are the key attributes that drive the purchasing decision, as they have a stronger link to the top values – happiness and self-confidence – of the millennial mindset.

Since 1982, when one of the most successful product placements appeared in the movie ET, marketers have continued adopting this strategy in various media channels. Among those, research studies indicated that product placements in situation comedies (Sitcoms) are the most effective. This study aims to examine five forms of product placement: (1) product movement, (2) plot integration, (3) product tie-in, (4) sponsorship, and (5) graphics, which are the most effective, in terms of brand recognition and brand recall. The 3.18-minute sitcom with motorcycle placement was shown to a total of 65 participants; daily motorcycle riders and office workers. An eye tracking device was used while participants watched the sitcom. Following this, in-depth interviews were conducted with each participant. The results showed that product movement was the most effective form leading to brand recognition in lower-level education consumers, whereas plot integration is the most effective form leading to brand recognition in higher education consumers. In both groups, graphics were the least effective form leading to brand recognition. Furthermore, none of the five forms successfully led to brand recall. The key implication of this study showed that applying different forms of product placement for the different consumer education levels was the way forward. Plot integration may not always be the most effective for product placement as it is not believed, dependent on the group of consumers and media type. Plot integration in sitcom should be used with the awareness that it can irritate consumers and ultimately lead consumers to brand rejection.