Sandrina Francisca Teixeira is an Adjunct Professor of Marketing at the School of Accounting and Administration of Porto, Polytechnic Institute of Porto. She has a PhD in Communication and Advertising from Vigo University. Her main areas of investigation are digital marketing, digital communication, e-commerce, and consumer behaviour. She is the author and co-author of several indexed scientific publications. She is the Head of CEOS.PP, the Centre for Organisational and Social Studies of the Polytechnic of Porto, and coordinates a research line in Marketing and Digital Communication Strategies. She is the supervisor and arguer in PhD and masters degrees. She also organises the annual Digital Marketing and Branding Workshop in the International Conference on Marketing and Technologies, or ICMarkTech, and organises other international events.