Linda Bitsch

Ms. Linda Bitsch

orcid

Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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18 February 2021 in Sustainability
Verified
Journal Article
Open access
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Michael Paul KramerMichael Paul Kramer
Michael Paul Kramer
LBLinda Bitsch
Linda Bitsch
JHJon H. Hanf
Jon H. Hanf
Blockchain is an emerging meta-technology and considered a new institutional technology with the potential to change the governance of vertically integrated food supply chains. This paper investigates the effects on coordination mechanisms in vertically cooperating agri-food networks that result from the implementation of different blockchain technology platform types (BCTPT). The research is based on an extensive literature overview and exploratory use cases of BCTPT implementations in the agri-food industry which are presented to illustrate the applicability of the findings. Our analysis shows that BCTPT predominantly differentiate through the coordination mechanisms exerting of power, information sharing, decision-making, and collective learning benefits. We also reveal that blockchain use cases with high success rates typically operate in a vertical ecosystem where a focal firm assumes the responsibility for coordinating the activities in the supply chain network. These use cases are typically operationalized in tracking and tracing applications as well as in provenance-based information provision, which either operate in vertically coordinated private blockchain or consortium-type blockchain platforms. We conclude that the choice of a specific BCTPT with its respective coordination mechanisms is a key determinant of the economic success of the intended use case, the efficient management of the supply chain network, and eventually for the chosen digital business model. This paper will close a research gap, as the potential impacts of different blockchain technology platform types on digital agri-food business models and its supply chain management have scarcely been researched.

Verified
Journal Article
Open access
PDF file
Michael Paul KramerMichael Paul Kramer
Michael Paul Kramer
LBLinda Bitsch
Linda Bitsch
JHJon H. Hanf
Jon H. Hanf
Coffee is the second most important commodity in terms of global trade value, with its global market value exceeding $460 billion in 2020. Its supply networks, which encompass multiple stakeholders, are complex and nontransparent. Blockchain is a trust technology, and some coffee firms have embraced this technology to provide trust attributes to consumers while making their supply chain more transparent. For businesses to gain the expected productivity advantages, a technology must be adopted and used. As theoretical and empirical research on blockchain technology adoption is scarce, this article attempts to identify behavioral intentions of stakeholders in the supply network toward its adoption. Based on exploratory interviews, this article develops a blockchain technology adoption model based on factors relevant to individuals’ use behavior. The results provide evidence that a normative stakeholder management approach positively impacts use behavior. Managers can use the model to benchmark and improve their corporate social responsibility strategy to obtain better returns on blockchain investments. This study closes a research gap as, to the best of the authors’ knowledge, no research has been conducted so far on the impact of an instrumental stakeholder management approach on blockchain technology adoption behavior. Understanding how stakeholder management can compensate for the lack of consensus mechanisms in private and consortium blockchains, as well as understanding the factors influencing behavioral intentions toward the use of a technology, can provide for managerial guidance toward the development of an effective stakeholder management strategy, which eventually can result in a competitive advantage.

10 May 2022 in International Food and Agribusiness Management Review
Verified
Journal Article
Open access
LBLinda Bitsch
Linda Bitsch
JHJon H. Hanf
Jon H. Hanf
Within the German wine industry, more and more wine estates engage in collaborations to secure grape and wine qualities and quantities to meet the market demands, creating vertically coordinated supply chain networks. The focus of many scholars in this field is mainly set on structural arrangements and less on relational management mechanisms, as studies of structures and their implementation are more readily undertaken and quantified. Both structural and relational mechanisms and their influence on the different levels such as network-, dyad- and firm-level are researched. In the agri-food industry, small- and medium-sized businesses, often family-led, prevail, amplifying the influence of single decision-makers on cooperative decisions. In such a setting, personal relationships and social bonds are stronger than in classical B2B relationships in other industries. Research on chain management does not, generally, take the interpersonal or individual influence of decisions-makers into account. However, recent and emerging literature indicates an influence of managers on chain management. Hence, the questions arise how do managers affect decisions and how can the interpersonal influence be managed? This paper aims to expand the theoretical framework of chain management including the impacts of behavioural and interpersonal aspects in decision-making regarding relationship management.

20 January 2022 in Wine Economics and Policy
Verified
Journal Article
Open access
PDF file
LBLinda Bitsch
Linda Bitsch
BRBarbara Richter
Barbara Richter
JHJon H. Hanf
Jon H. Hanf
Scholars showed that in transition and developing countries originating from the Soviet period, the degree of market competition is rather low, as large corporates that had been operating were still prevailing. One can assume that the markets had been highly attractive and many newcomers must have been interested in entering the market, due to fewer market participants, i.e. processors and retailers, but numerous farmers are engaged in the commodity production. This had provoked relatively high profitability for downstream firms acting on the local market and likely increased the market competition. However, evidence exists that market structures and hence competition is still hampered. Therefore, this study aims to show how competition in markets of transition countries has developed and provide a detailed description of the market structure to derive the degree of competition. As the subject of research, the Armenian wine industry has been exemplarily chosen as its wine industry is emerging and represents a key sector in the Armenian agri-food industry. Similar cases exist in other transitioning and developing countries. Empirical results from the qualitative research that allows a comprehensive overview of the whole sector reveal that the competition intensity is relatively low, and wine producers act in an oligopolistic market surrounding. Based on this, implications for producers and policy makers are derived, which include competitive and rural policy implications.

12 October 2020 in Asian Journal of Agriculture
Verified
Journal Article
Closed access
SLShuo Li
Shuo Li
LBLinda Bitsch
Linda Bitsch
JHJon Hanf
Jon Hanf
Li S, Bitsch L, Hanf JH. 2021. Grape supply chain: Vertical coordination in Ningxia, China. Asian J Agric 5: 12-21. Since 2018, China has been the second-largest grape-growing country in the world, with 875 thousand hectares in total. A former study indicated a transformation within the wine grape supply chain management in the Chinese wine market, from traditional coordination to significant vertical integration. The Ningxia Helan Mountain’s Eastern Foothill wine region (China) is considered to be the best wine region in China and has potential to lead domestic wine production. This study summarizes the typology of grape supply models in the Ningxia wine industry. We also examine influencing factors for the arrangements of current vertical coordination models of grape materials supply, particularly the hybrid organizations and contractual relationships are analyzed.

1 February 2021 in Journal of Agribusiness in Developing and Emerging Economies
Verified
Journal Article
Closed access
LBLinda Bitsch
Linda Bitsch
SLShuo Li
Shuo Li
JHJon H. Hanf
Jon H. Hanf
Purpose: Regarding the global development of the wine industry, China has gained a notable share in terms of wine consumption, and its domestic wine production has increased steadily since 2000. The wine production process requires close coordination between growers and processors to avoid disruption and instability in the supply chain of the wine grapes. However, vertical coordination in the Chinese wine regions has received little attention. Based on the existing theoretical background on vertical coordination, this study aims to detect the evolution processes of vertical coordination in the Chinese grape market.Design/methodology/approach: Exploratory qualitative research fits with the aim of this study. From December 2018 to January 2019, interviews with grape growers and wine processors of various Chinese wine-producing areas took place. After transcribing all recorded files into text, a qualitative data analysis following the approach of Mayring (2015) was used to analyse and interpret the data.Findings: The models of vertical coordination in the grape supply in China vary between the producer's requirements on grape quality/quantity and the arrangements of grape supply chains, which are diverse depending on regional strategies of the local government.Research limitations/implications: However, in this research, the authors did not get into details on the organization of the contractual coordination, and due to the limited access to grape growers, the relationship between farmers and processors cannot be analysed in detail. With a better understanding of the coordination relationship and enhanced contract enforcement, the vineyard management and grape supply chain management can be better performed, inducing a steady industrial development.Originality/value: Regarding the global development of the wine industry, China has gained a notable share in terms of wine consumption, and its domestic wine production has increased steadily since 2000. However, vertical coordination in the Chinese wine regions has received little attention. The study provides a first insight into the grape market structures, as very little is known.