Robert C. Dempsey is a Senior Lecturer in Psychology at the Department of Psychology, Faculty of Health and Education, Manchester Metropolitan University (MMU), and an Associate Fellow and Chartered Psychologist with the British Psychological Society. Robert is broadly interested in understanding how social influence factors and individual differences constructs influence health and wellbeing. Robert joined MMU in November 2019 after holding previous lecturing and research positions at Staffordshire University and the University of Bradford. Robert earned a BSc (Hons) in Psychology and a Ph.D. in Psychology at the University of Manchester. Robert's research aims to generally understand the role of social norms (typically perceived norms of unwritten rules or expectations which guide or restrict behavior) in health-related behaviors and outcomes, including risky and protective health behaviors, help-seeking, and suicidality.