Rural homestay inns are an important part of rural tourism, and tourists’ support behavior intentions are important factors affecting whether rural homestay inns can be developed sustainably. The local authentic life experiences and realization of actual communication between the host and tourists are the main influencing factors for tourists to revisit, recommend, or provide support. Although previous studies have confirmed the influence of authenticity perception on tourists’ support behavior intentions from different perspectives, they have not analyzed the influence mechanism between them from the perspective of micro interpersonal emotional attitude. To further understand the impact mechanism between the two, this study introduces the variable of emotional solidarity; constructs a relationship model of authenticity perception, emotional solidarity, and tourists’ support behavior intentions by adopting the theory of reasoned action; and verifies the established hypotheses through empirical analysis. The results show that both existential authenticity and objective authenticity positively influence tourism support behavior intentions, and the effect of objective authenticity on tourism support behavior intentions is greater than that of the presence of authenticity. Empathic understanding, feeling welcome, and emotional intimacy all play mediating roles between intrapersonal authenticity perception and tourism support behavior intentions. Findings also show empathic understanding and feeling welcome play mediating roles in objective authenticity perception and between the perception of objective authenticity and tourism support behavior intentions. Suggestions are also proposed for the development of homestay inn enterprises.

Simplifying and popularizing the preservation values (valuation methods) of national parks—based on the premise of accuracy—shows stakeholders the importance of national parks, and is the basis for exploring sustainable use and development mechanisms. However, there are hypotheses biases, strategic biases, and starting point biases in regards to the existing evaluation methods. Therefore, based on the results of the contingent valuation method of research, under bounded rationality, this study uses the two-stage dichotomous choice contingent valuation and selects three methods to estimate the willingness to pay (WTP) for preservation at Wuyishan National Park. The results support that the two-stage contingent valuation method could effectively evade uncertainty with a “willingness to pay” decision making under bounded rationality, and factually reflect the real WTP. The results show that: (1) the average willingness to pay (truncated) of each household in Wuyishan National Park is CNY 609 (USD 93.90), which is similar to the actual average tourism expenditure of each household. (2) The cultural worldviews and perceived restorative environment have significant impacts on willingness to pay. (3) Comparing the preservation value of Wuyishan National Park with the actual financial input plays a positive role in manifesting the importance of Wuyishan National Park and attracting more financial input. The preservation value of Wuyishan National Park in the key market is about six times that of the basic market and one-third of that in the national market, which provides a theoretical basis for selecting the key tourism development market of Wuyishan National Park. (4) Those respondents believe that more funds should be put into protecting the national parks for their sustainable existence and bequeathing to future generations, which shows that the construction of the national park system is significant in improving natural values. This study attempted to provide theoretical support for improving non-market value and sustainable development of national parks.