Generational diversity has become the norm in many organizations. As baby boomers retire and millennials enter and take over the workforce, it becomes imperative for managers to learn more about their job satisfaction and organizational commitment levels. The authors of this study surveyed 148 millennials who work in the I.T. industry. A total of 74 males and 74 females were surveyed. Results show that males have higher job satisfaction levels than their female counterparts and females have higher organizational commitment levels than their male counterparts. Furthermore, millennials with a graduate degree are more likely to stay at their organization than millennials without a graduate degree. Recommendations and implications are discussed for managers hiring, leading, and managing millennials in the workforce.

This study examines the impact of digital service quality as a mediating variable between digitalization and sustainable competitive advantage since it is an important socio-economic challenge. There is a positive statistically significant relationship between digitalization, digital service quality, and sustainable competitive advantage at the telecommunication sector in Egypt. Data were collected from telecommunication workers in Egypt during 2024. Participants consisted of 300 employees who completed a questionnaire that assessed digitalization, digital service quality and sustainable competitive advantage dimensions. The results revealed that there is a significant relationship between the dimensions of digitization (such as strategic planning, preparing leaders, institutional structure, and attracting skills) and digital service quality and sustainable competitive advantage. This research provides an explicit recommendation for the digitalization of all organizational elements. The findings contribute to a better understanding mechanism of the influence of digitalization on digital quality and competitive advantage. The paper contributes to better understanding the dimensions of digitalization, digital service quality and sustainable competitive advantage. The use of digitalization as an independent variable, digital service quality as mediating variable, and sustainable competitive advantage as dependent variable has not been explored in one study in Egypt. In this study, a model has been built to analyze the relationship between digitalization, digital service quality and sustainable competitive advantage. Studying digitalization is crucial for businesses to gain a competitive advantage in today’s digital landscape. As companies increasingly rely on digital technologies to deliver services, the level and usage of digital service Quality has become a key differentiator. By understanding how to design, deliver, and improve digital services, businesses can enhance customer experience, build trust, and establish a loyal customer base. This, in turn, can lead to increased customer retention, revenue growth, and ultimately, a sustainable competitive advantage. In a digitalized market, companies that prioritize the quality of their services are better equipped to adapt to changing customer needs, technological advancements, and shifting market conditions. By focusing on modern technologies to enhance service, businesses can identify areas for innovation, improve operational efficiency, and develop new revenue streams. Moreover, the findings demonstrate that companies which excel in digital service delivery can differentiate themselves from competitors, attract and retain top talent, and foster a culture of innovation and continuous improvement. By studying digitalization and prioritizing service quality, today’s businesses can unlock new opportunities for innovation and sustainability, while gaining a competitive advantage that drives long-term success.

The objective of this research is to examine the role of potential robotic service quality (RSQ) in increasing purchase intention and customer satisfaction. To assess RSQ and customer satisfaction, we adopted a sampling method to collect data from customers at five-star hotels in Egypt. A total of 300 responses confirmed that automation, personalization, efficiency, and precision significantly and positively influenced purchase intention and customer satisfaction. It is imperative to understand how RSQ may affect customer attitudes and behaviors. RSQ can also be integrated into e-service to present a broader perspective on the quality of web-based services. RSQ can be applied to relevant industries and organizations that extensively use service robots to provide customer service. RSQ can help providers address the advantages and disadvantages of robotic services. RSQ can be a useful tool for them to communicate with service providers to address their appreciation and concerns. The study suggests that five-star hotels in Egypt can improve purchase intention. The study observes that there is a critical shortage of RSQ in Egypt and that a greater understanding of the factors that influence purchase intention is needed.

The paper assesses the impact of digital twinning (DT) on health service quality (HSQ) and sustainable competitive advantage (SCA) at private hospitals in Egypt. Data were collected from 300 of 69,650 employees at private hospitals in Egypt. A questionnaire was posted on private hospitals’ intranet and could be accessed by clicking on a link in the e-mails. Participants consisted of hospital employees who completed a questionnaire that assessed the relationship of DT with HSQ and SCA. The results showed DT has a strong relationship with HSQ and SCA. Specifically, there is a positive link between HSQ and DT dimensions (DT goals, policies and legislation for DT, digital infrastructure, trained human resources, electronic communities, and obstacles to applying). Also, there is a positive relationship between the dimensions of DT and SCA. The research provides an explicit relationship for DT with other variables in the organization. The findings contribute to a better understanding of DT’s influence on HSQ and SCA. DT acts as an important tool for enhancing HSQ and SCA. The paper promotes understanding the dimensions of DT, HSQ, and SCA. The study uses DT dimensions as independent variables, with HSQ and SCA as dependent variables, which is new. In this study, a model has been built to analyze the relationship between DT, HSQ, and SCA. DT is a groundbreaking technology that creates virtual replicas of physical objects, systems, and even processes. The DT’s benefits are far-reaching. By simulating real-world scenarios in a virtual environment, managers can test, analyze, and optimize their operations without risks and costs associated with physical prototyping. Digital twins can also be used to monitor and predict the performance of complex systems, such as industrial equipment or entire cities. Additionally, digital twinning can facilitate collaboration and knowledge-sharing among stakeholders to make data-driven decisions and drive innovation. The DT implications are significant, with potential applications across various industries: healthcare, manufacturing, energy, and transportation. For instance, digital twins can be used to create personalized models of patient anatomy for more accurate diagnoses and treatments. In manufacturing, digital twins can optimize production processes, reduce waste, and improve product quality. However, the widespread adoption of DT also raises important questions about data ownership, security, and ethics. As digital twins become increasingly sophisticated, there is a growing need for standards and regulations to ensure that they are developed and used responsibly. Moreover, the integration of DT with other emerging technologies, such as artificial intelligence and the Internet of Things (IoT), will require careful consideration of the potential risks and benefits, as well as the development of new business models and partnerships.