For the past eleven years I have been working as an expert in packaging and graphic design and with the development of new packaging solutions for increasing consumers' interaction with the brand wish to extend my knowledge in the direction of innovative packaging solutions. As a PhD student, I am researching smart packaging solutions on FMCG products and their impact on the consumer to discover possible usage of smart packaging technologies and solutions in the dairy segment (sterilised, fresh, frozen); its consumer perception and usability.