This study aimed to investigate the impact of perceived health care service quality on patient satisfaction and patient loyalty in mafraq governmental hospital. A survey was conducted to gather data with a complete of 400 patients. To obtain the results and to analyse the hypothesis, the study used PLS-SEM Statistical technique. The findings showed that service quality had a positive direct effect on patient loyalty and patient satisfaction. Meanwhile, patient satisfaction mediated the relationship between service quality and patient loyalty. The study recommends that public hospital managers and healthcare providers should initiate continuous quality improvement programs and monitor healthcare quality to gain patient satisfaction patient and loyalty in return. Future studies may include other factors such as perceived value, trust, availability of hospital resources that can affect patient satisfaction and loyalty.

The purpose of this study is to explore the employees’ perceptions towards the role of HRM policies and practices in assisting them to perform the desired behavior in contributing to the organizational goals achievement. Employees’ perceptions are explored through their actual experiences with the implementation of HRM policies and practices. Interviews were conducted with employees in five different star-rating hotels to understand contextual factors that can be observed. Different perceptions on the role of HRM policies and practices in influencing employees’ performance are reported from the interviews. Instead of acting as a medium to transmit the message of their work expectations, employees view the HRM policies and practices as a common process happening in their organization and unrelated to their work demand. Therefore, findings of this study could light a torch of awareness for organizations to give more attention to the employees’ responses and feedback to minimize their dysfunctional behaviors that are detrimental to organizational achievement. Suggestions are given to increase the employee desired behavior relevant to the organizations from the perspective of AMO theory.

Competitive advantage expresses the extent to which the organization has higher capabilities than its competitors in exploiting the available opportunities and limiting the potential effects. Its importance also enables the organization to make better use of its material, human and technological resources than its competitors by providing the best services and the best products to its customers. This lofty goal prompted Jordanian banks to adopt total quality management (TQM) and quality performance as crucial factors to achieve a superior competitive advantage for an organization. Thus, the purpose of this study is to examine the mediating effect of quality performance on the relationship between total quality management and competitive advantage. This study employed a questionnaire survey with a sample of 336 managers of the Jordanian banking sector. The study model is validated and tested using the partial least squares structural equation modeling. The result of this study showed that total quality management has a positive significant effect on competitive advantage and quality performance mediated the relationship between TQM and competitive advantage in the Jordanian banking sector

This study was conducted to analyse the practice of associated use of traditional knowledge (TK) on marine resources as new sources of wealth to enhance the economic well-being of the coastal communities. This study employed a qualitative research approach with a total of 117 respondents in Peninsular Malaysia. Convenience and purposive sampling methods were used to identify potential respondents and thematic analysis for the data analysis. The data was gathered through telephone interviews during the Movement Control Order (MCO) in Malaysia due to the COVID-19 pandemic. The results of the study reveal that the associated use of traditional knowledge on marine resources does play an essential role in the economic well-being of coastal communities. This was assessed through the perspective of living standards and livelihood improvement. The potential of TK based on marine resources illustrates the opportunity for this practice to become a valuable economic resource and create employment opportunities among coastal communities to generate a sustainable source of income. This study can also change modern society's perception of the importance and benefits of TK based on marine resources. The implications of this study can be viewed from the theory, practice, and policy. Future studies could be expanded to the Borneo region of Malaysia to gather different perspectives, and a quantitative approach could be used to gather more extensive opinions.