Vitara Pungpapong (Ph.D. Purdue University) is an Assistant Professor in the Chulalongkorn Business School at Chulalongkorn University, Thailand. She received the B.S. in Statistics with the concentration in Business Information Technology from Chulalongkorn University, Bangkok, Thailand, A.M. degree in Statistics from Harvard University, Cambridge, MA, USA and Ph.D. degree in Statistics from Purdue University, West Lafayette, IN, USA. Her research interests include data modeling for massive data, machine learning, and computational statistics.