Kamilla Swart

Dr. Kamilla Swart


Research Focus & Metrics

Academic Career Length

17Years (2010-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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21 June 2023
Verified
Book Chapter
Closed access
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KSKamilla Swart
Kamilla Swart
UHUmer Hussain
Umer Hussain

28 June 2021 in Sustainability
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Journal Article
Open access
PDF file
RMRoberto Martín-González
Roberto Martín-González
KSKamilla Swart
Kamilla Swart
ALAna Luque
Ana Luque
Sport tourism has experienced considerable growth in the last decades, either from the sport events perspective or considering an active sport tourism approach. Therefore, some emergent market niches like surf tourism have been developed in numerous coastal destinations to attract sustainability-sensitive tourists due to the ongoing environmental challenges and the socio-economic crisis. Cape Town is positioned in a prominent place in terms of competitiveness, with a considerable variety of beaches and surf spots facing multiple issues. The aim of this study is to try to identify the most competitive beaches and subdistricts in terms of sustainability and to suggest criteria for surf-tourism-related indicators to obtain an overview about this space, using weighting indicators, and applying geography and political economy lenses. The results reveal that Strand, Table View, and Surfers’ Corner are the most competitive beaches. Additionally, beaches located in some underprivileged areas such as Mitchells Plain and Khayelitsha are potentially interesting from a socio-economic development point of view, although they show a lack of accommodation infrastructures. These results seem to indicate that those areas should be closely monitored, and destination managers should focus their attention and finance there to obtain a more sustainable surf tourism development.

1 October 2013 in The International Journal of the History of Sport
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Journal Article
Closed access
DADean Allen
Dean Allen
BKBrendon Knott
Brendon Knott
KSKamilla Swart
Kamilla Swart
In 2010, South Africa became the first country on the African continent to host the FIFA World Cup. Crucially the hosting of such a prestigious tournament was seen as a chance to prove that this developing nation could host an event of this magnitude as efficiently as the developed economies who had hosted the previous editions of the event, such as Germany in 2006 and Korea and Japan in 2002. Significantly though, this flagship event was also promoted by FIFA as ‘Africa's Tournament' with South Africa encouraged to share the identity and success of 2010 with the entire African continent. Based on the findings from in-depth interviews conducted with event and destination stakeholders from national and regional South African Government departments, this article explores the 2010 tournament as a branding opportunity that was used to promote both the continent of Africa as well as the South African nation. Expanding upon previous studies in this area the challenges and successes of hosting the 2010 World Cup are examined as is the role of mega-events such as the 2010 FIFA World Cup in generating a nation and continent-wide branding legacy. Stakeholders specialising in sport event management, tourism, operations and communications reflect on the branding and exposure for both Africa and South Africa achieved as a result of the event and the degree to which this was coordinated and co-created between various stakeholders. Insights are also given as to the degree to which the branding gains achieved during the event have been leveraged post-2010. As such, this article offers an original socio-historic perspective on existing studies examining the impact of the 2010 tournament.

28 July 2022 in Frontiers in Sports and Active Living
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Journal Article
Open access
WIWadih Ishac
Wadih Ishac
KSKamilla Swart
Kamilla Swart
While sport is playing an increasingly important role in society in the Middle East, there has been limited research on the perceived social impact of the hosting of major international events in this region. This study evaluates the main factors affecting youth residents' perceptions of hosting major international sport events, by measuring the psychic income in particular, generated within subgroups shaping their support toward hosting these events. Psychic income refers to the emotional and psychological benefit residents perceive they receive from hosting an international sport event. The study is of significance within the context of residents' perceptions studies given that the large majority of residents in Qatar are non-Qataris. Furthermore, the youth were the target population for this study given that they have been identified as the custodians of the next generation and as an essential force in molding national development; and extends the few residents' perception studies in Qatar which comprised the general population. Using the 2019 IAAF Athletics World championships as an example, a framework by Kim and Walker was adopted. Data were collected from 316 university students' from different nationalities residing in Qatar; a month after the event took place. After conducting confirmatory factor analysis, this study was subject to structural equation modeling. Overall, the results show that the perceived impact on Qatari youth nationals was higher compared to Arab youth, and non-Arab youth, respectively. Likewise, the perceived impact was higher for females compared to males. By evaluating the psychic income received by youth from different nationalities residing in Qatar, this study provides decision-makers and organizers with a better understanding of the outcome generated from hosting major international sport events, and how they can leverage these going forward. Of importance is that even if youth residents do not attend the event in person, these events may still generate positive psychic income which is particular relevant to the 2022 FIFA World Cup given the limitations related to purchasing tickets. With Qatar establishing itself as a regional sport hub by attracting a diverse range of international sport events, a cumulative approach to understanding psychic income is recommended.

1 August 2022 in Tourism and hospitality management
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Journal Article
Closed access
EREduardo Russo
Eduardo Russo
AFAriane Figueira
Ariane Figueira
KSKamilla Swart
Kamilla Swart
Leonardo Jose Mataruna-Dos-SantosLeonardo Jose Mataruna-Dos-Santos
Leonardo Jose Mataruna-Dos-Santos
For the first time in the Arab world, the FIFA World Cup in Qatar 2022 was one of the main drivers for promoting important infrastructural changes in the country, as well as for transforming the image of Qatar in order to make the destination more attractive to foreign tourists. However, despite the great wealth from its Oil & Gas reserves, several social challenges that historically affect the country began to emerge due to greater coverage of the international media, threatening the expectations of positive legacies left on the country's image from the event. Given this context, the case puts the reader in the role of Ahmed Al-Nasr, then Chairman of the Qatar Supreme Committee for Delivery and Legacy, as he faces different pressures made by major international brands sponsoring the event who now see their image threatened by successive controversies that the country has been involved in and they are threatening to withdraw their support and investments. The case is indicated for undergraduate and graduate students of courses in the area of Tourism, Sport Management, and Business interested in discussing topics and concepts related to environmental, social, and governance (ESG) responsibility, management of mega events, international marketing, and country destination image.

25 August 2020 in Sport in Society
Verified
Journal Article
Open access
KSKamilla Swart
Kamilla Swart
DMDavid Maralack
David Maralack
The Two Oceans Marathon, hosted annually in Cape Town, is a premier ultra-marathon in Africa and globally. The 51st edition scheduled for 8–11 April 2020 however three weeks prior it was announced that the event would be cancelled. The decision to cancel was not a popular one and given all the stakeholders involved it was also challenging. Drawing on primary and secondary data, this paper considers factors leading to the decision to cancel, stakeholder engagement and associated organizational and socio-economic impacts. Primary data included key informant interviews with the race director and stakeholders. The findings reveal that the last minute decision to cancel came at a huge cost to the event amidst growing uncertainty, however it is still viewed as the right decision. Regarding lessons learned, race organizers highlighted critical areas including process changes and stakeholder management. A more comprehensive risk management approach is also required.