Dr. Safeer, a seasoned Certified Professional Marketer (Asia), brings a wealth of experience from both industry and academia to his endeavors. With over thirteen years dedicated to corporate marketing and branding, coupled with an additional six years within academia, He offers a multifaceted perspective to his field. He received his Ph.D. Business Administration (Marketing) from the School of Management (AACSB and AMBA Accredited), Huazhong University of Science and Technology, Wuhan, PR China. His scholarly contributions have been featured in several prestigious international SSCI/SCIE-indexed journals, including Technological Forecasting and Social Change, Journal of Product and Brand Management, Management Decision, Journal of Hospitality and Tourism Technology, Marketing Intelligence and Planning, Asia Pacific Journal of Marketing and Logistics, and among others. Demonstrating his dedication to academic excellence, he actively engages in peer review for various esteemed international journals, thereby enriching the scholarly discourse within his domain. He is always open to collaborative work for new learning and growth opportunities. Email: aasafeer@outlook.com Research Interests: Brand Management, Consumer Behavior, Digital Marketing, Corporate Social Responsibility, Hospitality and Tourism Marketing