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The Green Moroccan Plan (GMP) is a national long-term strategy launched by the Moroccan government to support the agricultural sector as the main driver of social and economic development. The GMP involves a labeling strategy based on geographical indications, aimed at protecting and promoting the marketing of locally produced food specialties and linking their specific qualities and reputations to their domestic production region. We evaluated the success of this policy by comparing consumers’ attitudes and preferences toward a local product having a geographical indication label to one without. We conducted a survey of 500 consumers in main Moroccan cities. The potential consumer set for the local product was found to be segmented, indicating the potential for a domestic niche of environmentally aware consumers preferring organically and sustainably produced food. We applied the analytical hierarchy process to prioritize the attributes of the commodities of interest, which underscores the importance of the origin when choosing a local product without origin labeling; for the labeled product, intrinsic quality attributes are considered to be more important. These findings demonstrate the limited promotion of the established origin labeling in the domestic market. Hence, we recommend that the Moroccan government reinforce the labeling scheme with an organic label to increase the market potential of the environmentally aware consumers by ensuring sustainable production of local products.
Fatima Lambarraa-Lehnhardt; Rico Ihle; Hajar Elyoubi. How Successful Is Origin Labeling in a Developing Country Context? Moroccan Consumers’ Preferences toward Local Products. Sustainability 2021, 13, 8433 .
AMA StyleFatima Lambarraa-Lehnhardt, Rico Ihle, Hajar Elyoubi. How Successful Is Origin Labeling in a Developing Country Context? Moroccan Consumers’ Preferences toward Local Products. Sustainability. 2021; 13 (15):8433.
Chicago/Turabian StyleFatima Lambarraa-Lehnhardt; Rico Ihle; Hajar Elyoubi. 2021. "How Successful Is Origin Labeling in a Developing Country Context? Moroccan Consumers’ Preferences toward Local Products." Sustainability 13, no. 15: 8433.
Our paper compares individual preferences for attributes and levels of an agro-food product using two different methodologies. A key question is whether different results are obtained when asking consumers what they “prefer” versus what they would “buy”. Within this context, we compare empirical results obtained from Choice Experiments (CE) versus the Analytical Hierarchy Process (AHP) due to their capacity to simulate the “purchasing” and “theoretical” stated preferences, respectively. We utilize a survey of restaurateurs’ stated preferences to include rabbit meat in their menus in Catalonia (Spain) in this exploratory study. Results demonstrate similarities and differences in the stated preferences for attributes and attribute levels with a 55.6% coincidence in their ranking between methods. Utility variation between levels in both approaches follows a similar shape for two of the three analyzed attributes.
Zein Kallas; Fatima Lambarraa; José Maria Gil. A stated preference analysis comparing the Analytical Hierarchy Process versus Choice Experiments. Food Quality and Preference 2011, 22, 181 -192.
AMA StyleZein Kallas, Fatima Lambarraa, José Maria Gil. A stated preference analysis comparing the Analytical Hierarchy Process versus Choice Experiments. Food Quality and Preference. 2011; 22 (2):181-192.
Chicago/Turabian StyleZein Kallas; Fatima Lambarraa; José Maria Gil. 2011. "A stated preference analysis comparing the Analytical Hierarchy Process versus Choice Experiments." Food Quality and Preference 22, no. 2: 181-192.
The cereal, oilseeds, and protein crop sector (COP) occupies a prominent position within the European Union's agricultural sector. Within Spain, the COP sector accounts for almost a third of total Agricultural Guidance and Guarantee Fund expenses, and half of the utilized agricultural area (UAA). The COP sector is not only relevant because of its physical and economic magnitude, but also because of the political attention it receives. The Common Agricultural Policy (CAP) reforms that occurred during the 1990s paid special attention to this sector. This article aims to determine the impacts of Agenda 2000 on a sample of Spanish COP farmers' production decisions by using an output-oriented stochastic distance function. The distance function allows for an assessment of the reform-motivated changes on total output, input used, input composition, and crop mix. It also permits an assessment of the impacts of the reform on farms' technical efficiency. Copyright (c) 2009 International Association of Agricultural Economists.
Fatima Lambarraa; Spiro Stefanou; Teresa Serra; José M. Gil. The impact of the 1999 CAP reforms on the efficiency of the COP sector in Spain. Agricultural Economics 2009, 40, 355 -364.
AMA StyleFatima Lambarraa, Spiro Stefanou, Teresa Serra, José M. Gil. The impact of the 1999 CAP reforms on the efficiency of the COP sector in Spain. Agricultural Economics. 2009; 40 (3):355-364.
Chicago/Turabian StyleFatima Lambarraa; Spiro Stefanou; Teresa Serra; José M. Gil. 2009. "The impact of the 1999 CAP reforms on the efficiency of the COP sector in Spain." Agricultural Economics 40, no. 3: 355-364.