Prof. Cayetano Medina-Molina
Business and Marketing, Universidad Isabel I de Castilla, Burgos, Castille-Leon, Spain
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Biography
Professor at the Universidad Isabel I. Bachelor of Economics and Business Administration (University of Seville-US), Bachelor of Market Research and Techniques (US), PhD by the National University of Distance Education (UNED). His research focuses on public marketing and the adoption of innovations and digital services, paying special attention to the application of Qualitative Comparative Analysis in recent years. He has published more than 30 articles in indexed journals.
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Universidad Isabel I de Castilla
Burgos, Castille-Leon, Spain
Business and Marketing
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