China’s countryside is rich in cultural heritage. It is an important engine for rural development and revitalization. How to improve the tourists’ satisfaction with their aesthetic experience, raise the revisit rate and loyalty, and provide new methods and ideas for re-understanding the tourism experience is a topic worth discussing. This study chose Zoumatang Village in Ningbo, China, as the research target, and explored the important factors affecting tourists’ satisfaction with the aesthetic experience of their visit. Through a literature review and eight experts applying the Delphi method, this paper develops a framework of important criteria for the Zoumatang Village aesthetic experience. It then ranks their importance and causal relationships using the DEMATEL-based ANP method. It also combines 16 important factors for tourist satisfaction to explore improvement measures. The research results show that pleasure is the most critical factor of the aesthetic experience offered by Zoumatang Village with interactivity, variety, associability, sociability, and stewardship as factors that need to be improved given that naturalness lies at the heart of tourists’ aesthetic experience. The evaluation model of this study can provide a reference for improving the aesthetic experience of Zoumatang Village in particular, and the research methods and ideas for rural tourism development planning and integrated marketing in general. The findings can be used when investigating aesthetic experience, questionnaire making, and evaluation optimization related to tourism.
The Professional Learning Community (PLC) has an interdisciplinary focus on the humanities, arts, and technology. In order to explore the impact of peer coaching on the learning outcomes of eight university faculty members involved in the PLC for ‘cultivating future design talents through inquiry-based learning’, to develop an innovative approach for the university faculty members professional growth. A qualitative case study approach through six professional development courses with a dynamic revision process, participant observation and in-depth interviews to determine the potential of peer coaching as a tool for PLC teachers. It shows that peer coaching facilitated collaborative learning and positively contributed to PLC teachers' co-construction of knowledge in relation to Inquiry-Based Learning teaching approaches. The study found four processes of course-driven professional development and shows that multiple roles of PLC teachers, the PLC group dynamics, and online peer interaction are important issues in the post-COVID-19 era.
Reservoirs are large-scale water facilities with multiple functions, such as water supply, power generation, and tourism. This paper introduces the new community and cultural landscape formed by the indigenous people, engineers, workers who left their homes, and many migrating families at the Shimen Reservoir in Taoyuan, Taiwan, as an example. We analyzed how the community value of reservoir construction contributed to the development of the landscape through fieldwork, document review, and in-depth interviews. First, the new communities created to meet the needs of the immigrants influenced the surrounding environment and shaped a particular lifestyle. Secondly, new immigrants have formed a community consensus, and changes in the diet and natural landscape have promoted local tourism and affected the function of the reservoir. This study concludes that promoting local values through autonomous community action is a sustainable approach to community development. Tourism development with its symbiotic relationship with the reservoir can meet the needs of local socio-economic and cultural development. For sustainable development, a vulnerability study based on the Shimen Reservoir tourism is necessary.