Cecilia Mark-Herbert is an Associate Professor in the Department of Forest Economics at the Swedish University of Agricultural Sciences in Uppsala. She works as a researcher and lecturer in marketing. An excellent teacher, she teaches and supervises at all levels, from undergraduate to PhD courses. Her specialization is in sustainable marketing management, and most of her research is related to the economic, environmental, social, and ethical aspects of corporate conduct. Cecilia is also an active delegate of the Swedish Royal Academy of Forestry and Agriculture.