Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user participation. Normally, the success of a social media site is dependent on the activity level of the participating users. For both online social networking sites and individual users, it is of interest to find out if a topic will be interesting or not. In this article, we propose association learning to detect relationships between users. In order to verify the findings, several experiments were executed based on social network analysis, in which the most influential users identified from association rule learning were compared to the results from Degree Centrality and Page Rank Centrality. The results clearly indicate that it is possible to identify the most influential users using association rule learning. In addition, the results also indicate a lower execution time compared to state-of-the-art methods.

[-15]With the growing use of popular social media services like Facebook and Twitter it is challenging to collect all content from the networks without access to the core infrastructure or paying for it. Thus, if all content cannot be collected one must consider which data are of most importance. In this work we present a novel User-guided Social Media Crawling method (USMC) that is able to collect data from social media, utilizing the wisdom of the crowd to decide the order in which user generated content should be collected to cover as many user interactions as possible. USMC is validated by crawling 160 public Facebook pages, containing content from 368 million users including 1.3 billion interactions, and it is compared with two other crawling methods. The results show that it is possible to cover approximately 75% of the interactions on a Facebook page by sampling just 20% of its posts, and at the same time reduce the crawling time by 53%. In addition, the social network constructed from the 20% sample contains more than 75% of the users and edges compared to the social network created from all posts, and it has similar degree distribution.

How to develop a trust management model and then to efficiently control and manage nodes is an important issue in the scope of social network security. In this paper, a trust management model based on a cloud model is proposed. The cloud model uses a specific computation operator to achieve the transformation from qualitative concepts to quantitative computation. Additionally, this can also be used to effectively express the fuzziness, randomness and the relationship between them of the subjective trust. The node trust is divided into reputation trust and transaction trust. In addition, evaluation methods are designed, respectively. Firstly, the two-dimension trust cloud evaluation model is designed based on node’s comprehensive and trading experience to determine the reputation trust. The expected value reflects the average trust status of nodes. Then, entropy and hyper-entropy are used to describe the uncertainty of trust. Secondly, the calculation methods of the proposed direct transaction trust and the recommendation transaction trust involve comprehensively computation of the transaction trust of each node. Then, the choosing strategies were designed for node to trade based on trust cloud. Finally, the results of a simulation experiment in P2P network file sharing on an experimental platform directly reflect the objectivity, accuracy and robustness of the proposed model, and could also effectively identify the malicious or unreliable service nodes in the system. In addition, this can be used to promote the service reliability of the nodes with high credibility, by which the stability of the whole network is improved.